A former senior executive at Birmingham-headquartered food giant 2 Sisters has launched a new business to supply frozen meals and smoothies across the UK.
Craig Tomkinson launched Thyme to fill a gap in the high quality, “wholesome” frozen meal market.
After two years of research, the business is now based at Hatton Rock, between Warwick and Stratford.
“While I was working in food it always struck me that we had a strange attitude to supermarket frozen food – we will happily freeze our own home-cooked meals, but most of the things we buy ready frozen are either vegetables, potatoes or covered in bright orange breadcrumbs and hidden away in boxes or bags,” Tomkinson said.
“People basically trust their freezer, but don’t really trust frozen food, and that is such a waste. With everyone’s time pressures increasing and people really tuning into food quality, we are hoping to solve both those issues.”
The company is now aiming to expand its workforce to ten in the coming months.
Source: Insider Media
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