DSM has invested $100 million into the launch of Hologram Sciences, a health tech company that aims to provide consumers with personalised nutrition solutions.
The newly-formed company seeks to disrupt the nutritional marketplace by creating brands that target various health conditions.
Hologram Sciences brands will offer consumer-facing personalised nutrition solutions that have been clinically proven to address a variety of health needs, including those related to immunity, the gut and brain.
Along with nutritional supplements and diagnostics, the company’s proprietary digital platform will provide consumers with access to registered dieticians.
Once validated in-market, the custom-formulated solutions will be available to DSM customers. Hologram will also work to incubate products with DSM customers and partners, based on the latest consumer insights.
The company will be led by Ian Brady, co-founder of US financial services firm SoFi.
“With a highly dynamic team combining expertise in tech, brand marketing, and the nutrition innovation and science power of DSM, we can reveal that our first solution will be a rapid immunity concept, addressing the current acute concern over the ongoing Covid-19 pandemic,” said Brady.
The start-up is backed by a $100 million investment by DSM, which has personalised nutrition as part of its core strategy.
Dimitri de Vreeze, co-CEO at DSM, said: “We’re thrilled to fund a powerful, data-driven platform that’s fused with DSM’s capabilities and product resources. With the help of key experts – including nutritionists, dietitians, scientists and advisors – Hologram Sciences will be taking personalised nutrition to a new level for consumers and DSM’s customers.”
By Emma Upshall
Source: foodbev.com
Consumer healthcare firm Haleon has appointed Tate & Lyle executive Dawn Allen as its new chief financial officer, effective 1 November 2024. Allen will succeed Tobias Hestler, who has decided to step down from the role, citing a long-term health condition, the company said.
The group said that the bottling line, which adds 6,500 square metres to the existing 60,700-square-metre site, is the next necessary stage in the company’s international development. The leading brand in Campari Group’s global sales, demand for the Italian bitter apéritif has grown by 500% in the last decade.
The partnership will see Coca-Cola adopt new technology to foster innovation and productivity globally. Through the deal, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.
