Sector News

Barry Callebaut, Dutch partners launch sustainable mass-market chocolate

December 4, 2018
Consumer Packaged Goods

Swiss chocolate maker Barry Callebaut on Thursday signed a partnership with Dutch No.1 retailer Albert Heijn to make its private-label chocolate fully traceable from 2019, reflecting consumers’ growing interest in ethical sourcing.

From March 2019, Albert Heijn’s private-label brand “Delicata” will be made from fully traceable cocoa, bought at a higher price from ethical chocolate company Tony’s Chocolonely’s partner cooperatives in Ghana and Ivory Coast, the three partners said in a statement.

Barry Callebaut has been making chocolate for both Albert Heijn and Tony’s Chocolonely for years and will in the future use the separate sourcing chain it set up for Tony’s to make Albert Heijn’s chocolate, representatives of the three companies told Reuters on a call.

“The new Delicata chocolate will have the yellow-orange label with the open chain Tony’s uses to indicate to consumers it was sourced sustainably,” said Jeroen Hirdes, responsible for chocolate sourcing at Albert Heijn, which belongs to grocery group Ahold Delhaize.

As consumers increasingly care more about how their food and drink is produced, companies are trying to make their supply chains more sustainable and transparent.

Hirdes said Albert Heijn would pay Barry Callebaut a bit more for using traceable chocolate from Tony’s “open chain”. It will pass on part of the costs to consumers by increasing prices for its Delicata range that has annual sales of around 30 million euros ($34 million). He was not more specific.

Barry Callebaut, which also supplies chocolate to Nestle and Mondelez, has vowed to eradicate child labor from its supply chain by 2025. It hopes more of its customers will follow the Dutch supermarket chain’s example.

“The bigger the scale, the more efficient it becomes. We invite others to join,” said Wim Debedts, sales director Benelux & Nordics at Barry Callebaut.

Henk Jan Beltman, chief chocolate officer at Tony’s Chocolonely, which has turned its “slave-free” chocolate into a commercial success, said industry partnerships were key to accelerating sustainability in the whole sector.

“You can only have an impact if you work together,” he said.

Tony’s generated a net profit of 2.7 million euros on net revenue of 44.9 million in 2016/17.

By Silke Koltrowitz

Source: Reuters

comments closed

Related News

July 6, 2025

General Mills sells US yogurt business to French dairy giant Lactalis

Consumer Packaged Goods

General Mills has sold its US yogurt business to French dairy giant Lactalis, officially exiting the US yogurt market. The move marks a strategic pivot for the US food giant, which aims to sharpen its focus on higher-growth categories like snacks, pet food, and ice cream.

July 6, 2025

Del Monte Foods files for Chapter 11 bankruptcy, plans sale of business

Consumer Packaged Goods

The US-based food producer entered into a restructuring support agreement with a group of lenders who hold a portion of its term loan debt. The agreement outlines a plan to run a “going-concern” sale, allowing the company to continue operations during the process.

July 6, 2025

Refresco CEO Hans Roelofs to step down after 18 years at helm

Consumer Packaged Goods

Roelofs joined Refresco in 2007 and oversaw major expansion. The company now operates 75 manufacturing sites in 13 countries and employs over 14,000 people. During his tenure, Refresco grew from a regional player to a global leader in beverage solutions.

How can we help you?

We're easy to reach