Sector News

Anheuser-Busch resumes talks to offload Hasseröder and Diebels

July 4, 2018
Consumer Packaged Goods

Anheuser-Busch has restarted talks to sell its German beer brands Hasseröder and Diebels, after a planned deal fell through.

The global brewer’s German business had planned to sell the brands, which both date back to the 1870s, to CK Corporate Finance. But in a statement on Monday, AB InBev Deutschland said: “CK Corporate Finance Group has so far not been able to meet all the contractual conditions to complete the transaction by mid-2018.”

Anheuser-Busch has re-opened the bidding process and is again holding talks with interested parties.

Harm van Esterik, the head of AB InBev’s German operation, said: “As part of our focus, we continue to seek the sale of Hasseröder and Diebels and the associated brewery sites. It is important for us now to make it clear to everyone involved that we are actively working on alternatives and testing offers – especially with regard to our employees, brands and locations.”

Hasseröder includes a range of bottled beers including a pils, radler and 4% ABV lighter beer called Hasseröder Vier.

The Diebels brand is best known for its traditional altbier, but amid growing interest in lighter options has also developed light, alcohol-free and cola pre-mix versions.

Anheuser-Busch reached an agreement in January for both heritage brands to be sold – as well as breweries in Issum, near Duisberg; and Wernigerode, in central Germany. The purchase price was not disclosed but Anheuser-Busch established the timeline of mid-2018 which it has now abandoned with its most recent statement.

A sale would have allowed AB to “fully focus” on core brands like Beck’s, Franziskaner and Corona, van Esterik said.

CK Corporate Finance planned to capitalise on the heritage of the two brands to “ensure sustainable growth and competitiveness”. Anheuser-Busch has hinted that the deal could still go ahead, but it is looking increasingly precarious. Indeed, Anheuser-Busch may have to find an entirely new bidder in order for the divestment process to resume.

By Alex Clere

Source: FoodBev

comments closed

Related News

July 14, 2024

ADM appoints Monish Patolawala as EVP and CFO

Consumer Packaged Goods

ADM has announced the appointment of Monish Patolawala as its new executive vice president and chief financial officer, effective 1 August 2024. Patolawala, who brings over 25 years of experience in managing global finance and technology teams, will succeed Ismael Roig. Roig has been serving as ADM’s interim CFO since January.

July 14, 2024

Carlsberg to acquire Britvic for £3.28BN in UK soft drinks expansion

Consumer Packaged Goods

UK Pepsi bottler and soft drinks maker Britvic has agreed to a takeover bid of £3.28 billion (US$4.2 billion) from Carlsberg. The move is expected to allow the Danish brewer to expand its drinks bottling operations in the UK and beyond beer.

July 14, 2024

Unilever to slash a third of European workforce

Consumer Packaged Goods

Unilever plans to cut a third of its office-based roles in Europe by the end of 2025, the consumer goods giant has said. It comes after it announced in March that it would be cutting costs, affecting about 7,500 roles globally. The firm said it would begin a consultation process with those affected by cuts in Europe, with about 3,200 jobs being axed in the region.

How can we help you?

We're easy to reach