Huntsman Textile Effects and Pürsan Pigment A.S have entered into a joint venture for the manufacture, formulation and sale of textile chemicals and dyes in Turkey.
According to a Huntsman press release, the JV takes the established long term partnership between the two companies to a next strategic level and will operate under the name Huntsman Pürsan Chemicals.
Paul Hulme, president, Huntsman Textile Effects said, “We are impressed with Pürsan’s proven success, and are excited to partner with the team.”
“The strategic alliance between our two companies will strengthen our position in the industry and enable us to enhance our service offerings and solutions to our customers,” he added.
“This joint venture is exciting as it offers increased speed and flexibility to our customers with expanded local manufacturing capabilities and facilities,” commercial director Ajay Kanwar too said.
“It represents strong commitment of both our organizations to provide customers with a single source for the best in textile dyes and chemicals sales and service,” Kanwar noted.
Hakki Kagan Biter, president at Pürsan Pigment also said, “Together we will strengthen the competitive position of the Turkish textile sector which is contributing one of the highest exports and employment in Turkey.”
“The JV will bring together a powerful combination of proven innovation from Huntsman and a heritage of strong customer focus and trust built through the years from Pürsan,” Biter too added.
The JV is expected to come into effect in June 2015 and is subject to regulatory approvals and customary closing conditions. (AR)