Sector News

Shire tops US reputation survey

June 19, 2015
Life sciences
Shire has been named the most reputable pharma company in the US in a new report from the Reputation Institute
 
The report used over 50,000 consumer rankings to measure the public’s perception of pharma firms based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance, and products and services. This was then translated into a ‘RepTrack’ score.
 
Shire came out on top­ with a score of 77.55. Sanofi, Bayer and Boerhinger Ingelheim were close behind with scores of 76, 75, and 74 respectively. The top five was rounded off by generics firm Perrigo, while AbbVie, Roche, Lilly, Novartis and Takeda filled out the top 10.
 
They key drivers behind a firm’s reputation score were whether it offers high quality products, whether it is an ethical and transparent company, and whether it is a good corporate citizen.
 
The survey also found that 60% of people’s decision to buy, recommend or invest in a company depends on its reputation, and that 54% of consumers would give reputable companies the benefit of a doubt in a crisis compared with only 20% for companies with a poor reputation.
 
A UK PatientView survey released this month also placed Sanofi highly for reputation among patients, with the French firm ranking first for its pricing strategies and innovative products.
 
But there were noticeable differences in the other results between the two surveys – for example, the rest of PatientView’s top five consisted of Pfizer, Roche, GSK and Novartis.
 
By George Underwood
 
 

comments closed

Related News

May 4, 2024

Novartis acquires Mariana in $1.75bn deal to strengthen radioligand portfolio

Life sciences

Novartis will acquire Mariana’s lead candidate MC-339, a radioligand therapy (RLT) designed to target small-cell lung cancer. Last year, Mariana had raised $175m in a Series B round from several funds and pharma giant Eli Lilly.

May 4, 2024

Novo Nordisk aims for market domination, boasts $1.5bn obesity sales in Q1

Life sciences

The company’s aspiration to expand the use of its obesity products to cardiovascular indications has been successful. In March, its blockbuster drug Wegovy was approved by the US Food and Drug Administration (FDA) for reducing the risk of cardiovascular diseases in obese or overweight adults.

May 4, 2024

Ono Pharmaceutical acquires cancer-focused biopharma Deciphera for $2.4bn

Life sciences

Massachusetts-based Deciphera brings to the table an extensive kinase inhibitor pipeline, kinase drug discovery expertise, and a strong commercial and sales platform in the US and European markets that is meant to advance Ono’s capabilities and presence in the oncology space.

How can we help you?

We're easy to reach