Unilever is reportedly considering the sale of British brands Marmite, Colman’s and Bovril, amid ongoing efforts to streamline its portfolio.
According to Reuters, this forms part of the CPG giant’s plans to exit some of its food businesses in a move to focus more on its beauty and wellbeing brands.
Sources close to the company were reported to have told Reuters reporters that the company is considering the sale of its iconic yeast-based spread Marmite, alongside its Colman’s mustard and sauces brand, and its Bovril beef extract.
Two of Reuters’ sources reportedly confirmed that the Pot Noodle brand would not be up for sale as part of the package.
Unilever has not yet responded to FoodBev’s request for comment.
Together, the package of assets has been estimated to have revenues of around £200 million. If a sale goes forward, this would mark one of Unilever’s most significant disposals of 2025 – a year in which F&B giants have increasingly undertaken strategic portfolio optimisation initiatives to boost operational efficiency and resilience to market headwinds.
Unilever’s portfolio optimisation strategy has seen a number of key changes within the business this year. In March, the company sold European meat alternatives brand The Vegetarian Butcher to JBS-owned Vivera.
The company is also on track to complete the separation of its ice cream business at the beginning of December 2025.
by Melissa Bradshaw
Source: foodbev.com
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