Innova/6, a private equity fund managed by Innova Capital, has announced the sale of its stake in Oshee, a Central European functional beverage and snack brands, to international investment firm Mid Europa Partners.
The transaction marks the end of a nearly seven-year partnership during which Oshee almost quadrupled its revenues organically, surpassing PLN 750 million (approx. €170 million) in 2025. Over the same period, EBITDA increased more than fivefold, reflecting both top-line growth and operational scaling.
Oshee has established itself in Poland’s isotonic and vitamin drinks market, building strong consumer loyalty among both professional athletes and everyday active consumers. Its portfolio spans isotonic drinks, vitamin beverages, energy drinks, protein bars and dietary supplements, with distribution now reaching 55 countries worldwide.
During Innova Capital’s investment period, the company significantly expanded its product portfolio and played a central role in developing new market segments. These include vitamin-enriched beverages and modern hydration solutions such as water additives under the Oshee DI line, a fast-growing subcategory aligned with global trends in personalised and portable hydration.
The group also strengthened its presence in the mineral water segment through the expansion of the Kinga Pienińska brand, sourced from one of Europe’s cleanest mountain regions. Production capacity increases under this label accelerated growth in the premium water category, complementing Oshee’s functional positioning.
A comprehensive marketing and sponsorship strategy underpinned Oshee’s domestic leadership and international growth.
Simultaneously, Oshee implemented a structured export strategy, shifting from a distributor-led approach to establishing direct sales structures in key international markets. Dedicated local marketing strategies supported this transformation. As a result, export sales increased fivefold, with the company achieving market leadership positions in countries including Finland, Lithuania and Bulgaria.
Despite the ownership change, founders Dariusz Gałęzewski and Dominik Doliński will retain control of the business and remain actively involved in its development alongside Mid Europa Partners.
“The history of Oshee’s development demonstrates how the entrepreneurial talent of its founders, combined with a well-conceived strategy and consistent execution, enabled the creation of a strong brand with global ambitions, “Leszek Muzyczyszyn, senior partner at Innova Capital.
“We believe that, together with the new investor, Oshee will continue to strengthen its position in international markets and further expand its product portfolio,” Muzyczyszyn added.
The transaction is expected to close following customary regulatory approvals and standard closing conditions.
by Leah Smith
Source: foodbev.com
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