Sector News

General Mills to sell Brazil business to 3corações

March 21, 2026
Consumer Packaged Goods

General Mills has agreed to sell its Brazil business to 3corações, as part of efforts to streamline its portfolio and focus on higher-growth categories.

The transaction includes local brands Yoki and Kitano, along with manufacturing facilities in Pouso Alegre and Campo Novo do Parecis.

General Mills said the divestment supports its ‘Accelerate’ strategy, aimed at improving margins and concentrating its international operations on priority platforms such as super premium ice cream, Mexican food, snack bars and pet food.

Since fiscal 2018, the company has reshaped nearly one-third of its portfolio through acquisitions and divestitures. The Brazil business generated approximately $350 million in net sales in fiscal 2025.

The deal is expected to close by the end of 2026, subject to regulatory approvals and customary conditions.

by Rafaela Sousa

Source: foodbev.com

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