Sector News

Fonterra launches nutrition science brand

September 11, 2022
Consumer Packaged Goods

Fonterra has announced the launch of a new B2B wellbeing brand, called Nutiani, as it aims to become a leader in the nutrition science space.

Targeting both the medical and everyday nutrition, Fonterra described the growth potential for Nutiani is “significant”. The dairy giant says that the global markets for physical, mental and inner wellbeing nutrition are (combined) worth $66 billion, while medical nutrition is valued at $50 billion.

Nutiani is said to offer end-to-end solutions to customers through a wide range of nutritional products, concepts and services that tap into Fonterra’s intellectual property and research investments.

Fonterra’s chief innovation and brand officer, Komal Mistry-Mehta, said: “Our health and wellbeing customers are facing growing pressure to accelerate their innovation pipeline to respond to these dynamic consumer demands, yet they face common challenges during new product development and are looking for partners to fill their capability gaps”.

She continued: “Nutiani answers this need by providing a suite of solutions which help customers tackle the pain points associated with each step of the innovation journey – from identifying the opportunity to validating the final product. We will use Fonterra’s existing expertise in nutrition science to develop targeted solutions, while opening up opportunities for strategic partnerships to deliver access to new markets and consumers”.

By Rafaela Sousa

Source: foodbev.com

comments closed

Related News

June 16, 2024

Mondelēz, Lotus Bakeries partner to expand Biscoff brand in India, develop co-branded Chocolates

Consumer Packaged Goods

In addition, the two companies will collaborate on developing and launching new chocolate innovations that combine the signature Biscoff flavour and texture with Mondelēz’s iconic brands like Cadbury and Milka. The first co-branded chocolate products are expected to hit the shelves in the UK and Europe in early 2025.

June 16, 2024

Danone, DMC, Michelin and Crédit Agricole Centre France to create precision fermentation platform

Consumer Packaged Goods

The Biotech Open Platform aims to accelerate precision fermentation development by scaling up lab-tested innovative products and processes. By 2025, the project plans to install a demo-scale production line, including a fermenter and purification equipment, with additional equipment and a second production line to follow.

June 16, 2024

Kikkoman breaks ground on $560m US production facility

Consumer Packaged Goods

The new 240,000-square-foot Jefferson site is set on a 100-acre plot at the heart of what will be the 200-acre Food and Beverage Innovation Campus. The plant will be fully integrated and automated using advanced mobile technology. It has been designed for flexibility, speed, efficiency and scalability, with the ability to make smaller or larger batch sizes as needed.

How can we help you?

We're easy to reach