Givaudan will acquire a majority stake in Eurofragance to bolster its fine fragrance position. The deal aligns with Givaudan’s 2030 strategy, aiming to expand its presence and capabilities across local and regional markets to drive sustained business growth.
The Fragrance & Beauty supplier says the move will strengthen its leadership in high-growth markets. Givaudan says that by using Eurofragance’s strong regional footprint and global leadership and capabilities, the collaboration will enable both companies to bring unique, locally relevant fragrance experiences to consumers worldwide.
The Fragrance & Beauty supplier says the move will strengthen its leadership in high-growth markets. Givaudan says that by using Eurofragance’s strong regional footprint and global leadership and capabilities, the collaboration will enable both companies to bring unique, locally relevant fragrance experiences to consumers worldwide.
Maurizio Volpi, president Fragrance & Beauty at Givaudan, says: “Eurofragance is a respected player with deep roots in fine fragrances and strong relationships in high-growth markets. By joining forces, we are perfectly aligned with our 2030 strategy for growth and our mission to continue shaping the future of fine fragrance creation.”
Eurofragance will continue to operate as an independent brand. This approach ensures continuity for customers and partners. The fragrance house says it will benefit from Givaudan’s global platform and capabilities.
Aroma amplification
The acquisition announcement follows Givaudan’s recent release of its Q1 2026 sales, which showed fragrance as its frontrunner. Fragrance and Beauty sales rose 5.9%, driven by strong performance in fine and consumer fragrances.
Fine Fragrances grew 9.6%, which the company said was notable given the high prior-year base of 16.7% growth.
Givaudan will now acquire a majority stake in Eurofragance, which should continue its growth momentum in the fine fragrances sector.Two women smelling perfume bottles.
The collaboration boosts high-growth market presence worldwide.
Eurofragance is a pure play fragrance house based in Barcelona, Spain. It is a family-founded fragrance creation house specializing exclusively in the design and production of fine fragrances, as well as fragrances for personal and home care products.
The scent company has a strong presence across Europe, the Middle East, Asia, Africa, and Latin America. It focuses on high-growth regional markets.
“We are confident that partnering with Givaudan opens a new chapter for Eurofragance. Since our incorporation in Barcelona and throughout our international growth, we have built our company on passion, creativity, innovation, and agility. This strategic alliance will allow us to reach new heights and continue innovating and creating exceptional fragrances,” says Santiago Sabatés, chairman of Eurofragance.
Eurofragance is touted to combine a perfumery boutique approach with the latest innovations to deliver olfactive solutions and fragrances tailored to consumer preferences.
The terms of the deal will not be disclosed, but Eurofragance’s business would have represented approximately CHF 185 million (US$234 million) of incremental sales to Givaudan’s results in 2025 on a proforma basis. The closing of the transaction is subject to the applicable regulatory processes.
Fragrance on focus
Consumers are shifting away from the traditional “lipstick effect” and toward fragrance, boosting their moods with scents as budgets tighten. The lipstick effect, also known as treatonomics, is an economic indicator describing how consumers cut back on major purchases while increasing spending on small indulgences during periods of economic uncertainty. When prices rise, shoppers spend more money on goods that make them feel good, especially cosmetics.
“Today’s environment is shaped by treatonomics. Consumers seek small, meaningful pick-me-ups, and that is where little luxuries like beauty shine,” Amaury de Vallois, Coty’s executive VP for the UK, US, Canada, and Australia, previously told Personal Care Insights.
“Over the past years, we have seen a clear evolution of the traditional lipstick effect into a fragrance effect: people choosing scents as their go-to emotional lift. Fragrance delivers the strongest return on mood for a manageable spend.” Hall presentations perfume of the Museum Fragonard.
Givaudan’s fine fragrance sales remained strong in Q1 2026.
Inspired by this mood-seeking scent trend, Eurofragance recently showcased its Get in the Mood collection that links emotions to scent at BeautyIstanbul 2026 in Istanbul, Turkey. We spoke to Can Baykus, marketing manager at Eurofragance Turkey, who told us about how the industry is seeing a rise in focus on emotional well-being as people seek comfort due to external volatility.
Earlier this year, Givaudan deepened its footprint in Turkey through an enhanced office space also in Istanbul. The expanded office bolsters Givaudan’s creative and technical fragrance capacity, which it called “one of the most dynamic and promising markets.”
While fragrance is addressing the desire for small luxuries through budget-friendly options, a recent trend report from LookFantastic revealed that high-end items in fragrance are also performing well.
According to the report, fragrances are a gateway product for luxury items. It states that 52% of people experience an uplift in their mood when spraying high-end fragrances, making it easier to justify future high-ticket purchases.
By Sabine Waldeck
Source: personalcareinsights.com
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