Sector News

Yowie Group looks for fresh start with key appointment

January 4, 2018
Food & Drink

Yowie Group Ltd has appointed its head of North American operations and global chief operating officer Mark Schuessler as its new global chief executive officer.

He replaces Bert Alfonso who stepped down from the role and resigned as a company director on 2 January.

Plan to launch in Canada

The change comes as the chocolate confectionery company plans to revitalise U.S. sales growth and launch into Canada during 2018.

Schuessler joined Yowie in mid-2016, leading international market development and operations initially, then the entire North American business from August 2017.

Prior to joining Yowie, he was president and COO of Doumak, a US manufacturer of marshmallows with business in over 70 countries.

Schuessler, who doubled Doumak’s revenues in less than five years, was originally in finance and sales, with companies including Procter and Gamble and Campbell Soups.

Further expansion plans

Yowie also plans to expand distribution in Australia and is targeting expansion in New Zealand and throughout Asia.

Expansion into Europe and the Middle East are key priorities for a future brand rollout.

Sales growth guidance revised down

Following disappointing sales performance for the six months ending 31 December 2017, Yowie has revised its net sales growth guidance for the 2018 financial year to 17% from 55%.

By John Miller

Source: Proactive Investors

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