Sector News

Van Oers United becomes part of Priméale

July 16, 2015
Food & Drink
The Dutch Group ‘Van Oers United’, a fresh vegetables specialist in Europe and Africa, will become part of Agrial through its vegetables subsidiary Priméale. 
 
Agrial is already a big leader in the European market for ready-to-use fresh vegetables with its Florette brand, and with this acquisition it will also become a big player in the fresh vegetables market.
 
This transaction is subject to approval by the competition regulators in the countries concerned. This transaction enables the Agrial Vegetable division to:
 
  • consolidate its international position in the markets of Northern Europe in accordance with its strategic plan:  The Netherlands, Scandinavia, Belgium, Germany and the UK. More than half of its business will now be done in international markets.
  • expand its range of vegetables, with products such as different types of beans, Brussels sprouts, spring onions, radishes and sweet corn.
  • secure year-round product availability thanks to large production locations and processing facilities in The Netherlands, Morocco and Senegal.
 
Van Oers United is an open field and greenhouse vegetable specialist located in the Netherlands and has an extensive worldwide supplier base, including its own large production sites in The Netherlands, Morocco and Senegal. Van Oers United sells to major retailers, wholesalers and food service companies in more than 15 countries across Europe and reported a turnover of € 245 million in 2014.
 
Different types of beans, radishes, spring onions, Brussels sprouts, sweet corn, peppers and tomato specialities, amongst other product lines, form the core assortment of Van Oers United. Thanks to extensive competences in all vital disciplines, such as its own production sites, distribution facilities, packing facilities and logistics, Van Oers United is known as a professional year-round fresh vegetables supplier who meets customers’ demands on a daily basis.
 
Agrial is the fifth-largest agricultural and food processing cooperative group in France, and reported turnover of €4.2 billion in 2014. The Agrial Vegetable division is a European leader in the fresh vegetables market, with Florette in ready-to-use fresh vegetables, and Priméale in raw fresh vegetables.
 
Priméale produces, packages and markets fresh vegetables in Europe, with particular focus on potatoes, carrots, lettuce, leeks, asparagus, cabbages, celery, radishes, turnips, garlic, onions and shallots. Its supplies are sourced from 10 producing areas and 25 processing units in France, Spain and Portugal. Marketing its produce through major retailers and the catering trade, Priméale reported an annual turnover of €350 million in 2014.
 
Source: Fresh Plaza

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