Unilever has entered into an agreement to acquire Liquid I.V., El Segundo, Calif., a drink mix-maker of products that are rapidly absorbed by the body when mixed with water. Terms of the agreement were not disclosed.
Liquid I.V.’s drink mixes use cellular transport technology to accelerate absorption. The mixes are based on the World Health Organization’s guidelines for oral hydration solutions, according to the company. Varieties in the company’s product line focus on such functional benefits as hydration, energy and sleep.
“Liquid I.V. is an impressive and innovative brand in the fast-growing health, wellness and personal nutrition space,” said Fabian Garcia, president of Unilever North America. “Liquid I.V. shares Unilever’s purpose to improve people’s health and well-being, as well as our ambition to create sustainable products that have a positive social impact. We are delighted to welcome Liquid I.V. to Unilever’s portfolio of purpose-driven brands.”
Liquid I.V. will remain in El Segundo and Brandin Cohen, founder and chief executive officer, will remain with the company.
By: Keith Nunes
Source: Food Business News
Cargill has announced that it is supporting farmer-led efforts to adopt regenerative agriculture practices on 10 million acres of crop land in North America by 2030. The initiative will focus primarily […]
PepsiCo is trialling products encoded with invisible digital watermarks for more effective recycling. The technology is pegged as the “holy grail” that will make mechanical sorting more efficient. The beverage […]
Lactalis Group is positioned to acquire a portfolio of Kraft Heinz brands, expected to close in the first half of 2021. The dairy supplier will also be partnering with the […]