Unilever has entered into an agreement to acquire Liquid I.V., El Segundo, Calif., a drink mix-maker of products that are rapidly absorbed by the body when mixed with water. Terms of the agreement were not disclosed.
Liquid I.V.’s drink mixes use cellular transport technology to accelerate absorption. The mixes are based on the World Health Organization’s guidelines for oral hydration solutions, according to the company. Varieties in the company’s product line focus on such functional benefits as hydration, energy and sleep.
“Liquid I.V. is an impressive and innovative brand in the fast-growing health, wellness and personal nutrition space,” said Fabian Garcia, president of Unilever North America. “Liquid I.V. shares Unilever’s purpose to improve people’s health and well-being, as well as our ambition to create sustainable products that have a positive social impact. We are delighted to welcome Liquid I.V. to Unilever’s portfolio of purpose-driven brands.”
Liquid I.V. will remain in El Segundo and Brandin Cohen, founder and chief executive officer, will remain with the company.
By: Keith Nunes
Source: Food Business News
Free-from is becoming much more mainstream, moving beyond food allergens and intolerances. While it’s still vital to innovate products for lactose intolerance, gluten allergies and so forth, the umbrella term of free-from has taken on many different meanings.
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