Anglo-Dutch food and personal-care products company Unilever PLC (ULVR.LN) on Monday announced its third acquisition in less than a month with the purchase of Brazilian natural and organic food business Mae Terra for an undisclosed sum.
Mae Terra is a fast-growing brand in Brazil, providing health-conscious consumers with organic and nutritious food products since it was set up in 1979. It operates in several categories with a portfolio that includes organic cereals, cookies, snacks and culinary products.
Unilever, the owner of Hellmann’s mayonnaise and Dove body products, last week agreed to buy Carver Korea, a Seoul-based maker of toners and moisturizers, for $2.7 billion. On Sept. 9 it bought Pukka Herbs for an undisclosed sum.
By Ian Walker
Sorce: Dow Jones Newswires via Fox Business
A new wave of brands is emerging that promotes indulgence and rejects the notion of sacrifice. Low-maintenance “hangover” beauty products are designed to address the effects of late nights and partying without judgment or hassle, and even include cosmetics that are formulated in a way that means you can fall asleep in your makeup without feeling guilty.
The pilot will allow the company to scale circular packaging in about 18 markets over the next three years, an approach that jumps on the success of similar efforts in the company’s Indonesia ecoSPIRITS program, which launched in 2022 and is active in 38 bars.
Unilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the concept is simply not relevant.
