Sector News

Tyson Foods invests in US-based countertop oven start-up Tovala

February 7, 2018
Consumer Packaged Goods

Tyson Foods, through its corporate venture subsidiary Tyson Ventures, has completed an investment in Tovala, a Chicago-based food start-up that makes smart countertop steam ovens with ready-to-cook meals.

The capital raised will be used to support Tovala’s growth, including adding staff across all departments, geographic expansion, and investment in new products, operations, technology and marketing.

Founded in 2015, Tovala secured funding for its multi-function countertop oven in 2016, which can bake, broil, convection heat or steam ready-prepared meals in minutes.

The company said that by combining an internet-connected steam oven with meals prepared by gourmet chefs, dinner is as easy as scanning a barcode. The gadget, which looks and functions in a similar way to microwave ovens, is accompanied by a chef-curated meal plan to offer consumers an array of convenient dishes.

Tovala-2Tyson Ventures joins a group of investors including Origin Ventures, the Pritzker Group, start-up incubator Y Combinator, Morningstar Inc founder Joe Mansueto, and restaurant entrepreneur Larry Levy in Tovala’s recently closed Series A round of funding.

Tyson Foods chief sustainability officer Justin Whitmore said: “Our venture capital fund was created to invest in promising entrepreneurs who are on the cutting edge of innovation in the food industry.

“Our investment in Tovala gives us another opportunity to explore new ways of meeting consumer demand and shape the future of food. We look forward to our collaboration.”

Tovala CEO David Rabie added: “Our mission is to make it easier for busy people to eat better at home. By controlling the experience end to end, including the hardware, software, and food, our customers benefit by not having to sacrifice convenience, health, or taste. We’re excited to work with Tyson Foods to explore bringing a wider variety of meals to our customers’ homes.”

Earlier this year, Tyson Ventures invested in food tech start-up Memphis Meats, a leader in cultured meat produced directly from animal cells, as it aims to provide new ways of meeting global demand for protein. Tyson has also invested in meat alternative brand Beyond Meat.

Source: FoodBev

comments closed

Related News

December 3, 2023

‘Hangover Beauty’ tipped to be top trend in 2024 – WGSN

Consumer Packaged Goods

A new wave of brands is emerging that promotes indulgence and rejects the notion of sacrifice. Low-maintenance “hangover” beauty products are designed to address the effects of late nights and partying without judgment or hassle, and even include cosmetics that are formulated in a way that means you can fall asleep in your makeup without feeling guilty.

December 3, 2023

Diageo transforming Captain Morgan and Smirnoff distribution with circular packaging strategy

Consumer Packaged Goods

The pilot will allow the company to scale circular packaging in about 18 markets over the next three years, an approach that jumps on the success of similar efforts in the company’s Indonesia ecoSPIRITS program, which launched in 2022 and is active in 38 bars.

December 3, 2023

Unilever CEO: We will stop ‘force fitting’ purpose to our brands

Consumer Packaged Goods

Unilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the concept is simply not relevant.

How can we help you?

We're easy to reach