Sector News

Tayto Group acquires Bite UK to create new snack joint venture

February 12, 2019
Food & Drink

Tayto Group has acquired Bite UK, creating a new joint venture called Bite UK Snacks, which will target growth in the healthy snacking sector.

Bite UK’s flagship brand Pure Bite will join Tayto, Golden Wonder, Real Crisps, Mr Porky and Portlebay popcorn and be distributed through Tayto’s network.

Launched in 2017, Pure Bite has unveiled a refreshed design that aims to showcase the health credentials of the brand.

Bite UK founder Jason Bull will continue as managing director to drive and oversee growth and new product development.

“Expect to see Pure Bite everywhere in 2019,” he said. “The support that the Tayto Group can provide is unprecedented. The potential for growth is huge and their expertise will help us to take healthy snacking into the mainstream and deliver our vision of being the UK’s leading supplier of healthy snacks. I look forward to making Pure Bite one of the nation’s favourite brands.”

Tayto Group sales director John McQuaid added: “We value healthy snacking and recognise that consumers demand healthy snacks without compromising on flavour.

“I am impressed with the outstanding health and taste credentials that Pure Bite provides and the ability to deliver both propositions at a competitive price to retailers and trade sets the Pure Bite brand apart from other competitors.”

The mission of Bite UK is to create free-from products and are suitable for people with allergies and intolerances. The Pure Bite range is free from dairy, gluten and preservatives.

Pure Bite products include popped rice clusters, nut clusters and crunchy coconut clusters, retailing for £1.69 for 20g or 30g pouches.

By Jules Scully

Source: FoodBev

comments closed

Related News

September 25, 2022

Coca-Cola names new president of global ventures

Food & Drink

The Coca-Cola Co. has promoted Evguenia (Jeny) Stoichkova to president of global ventures, effective Jan. 1, 2023. Ms. Stoichkova joined Coca-Cola Bulgaria in 2004 and was most recently the president of the company’s Eurasia & Middle East division, a role she has held since 2021.

September 25, 2022

Perfect Day allies with Onego Bio to speed-up launch of animal-free eggs

Food & Drink

US-based Perfect Day, is partnering with Onego Bio, which specializes in creating animal-free eggs, aiming to accelerate the timeline to bring the eggs to the market. The business, with the use of its technology, plans to commercialize animal-free ovalbumin, the most abundant egg white protein extracted through precision fermentation.

September 25, 2022

EU fails on food waste: Report reveals bloc discards more than it imports

Food & Drink

Food waste costs the EU €143 billion per year (US$141.7 billion), with a report by Feedback EU raising the alarm of how it’s vital to reduce waste from farm to fork 50% by 2030 and the only way this will be achieved is by enforcing a mandatory directive forcing the food industry to do better and retailers to pay a tax of food waste.