Sector News

Puratos acquires fruit filling and sauce producer Fruitapeel

December 19, 2017
Consumer Packaged Goods

Belgian bakery group Puratos has acquired Lancashire-based fruit filling and sauce manufacturer Fruitapeel.

Fruitapeel produces a range of pie and tart fillings, doughnut jams and other ingredients for a number of clients in the foodservice sector.

The deal means the Puratos will obtain Fruitapeel’s 50,000 sq ft manufacturing facility, which has a production capacity of 400 tonnes of produce per week.

Puratos claims that the deal strengthens the firm’s position in the UK and allows them to enhance their product portfolio.

Julia Darvill, Puratos UK’s general manager, said: “It gives me great pleasure to announce Puratos’ acquisition of Fruitapeel Ltd, which offers a genuine win-win scenario for both businesses and their respective customer bases.

“Moving forward we will be able to offer a more comprehensive product and service range.”

Fruitapeel was founded in 2006 by Terry and Debbie Haigh, and Terry said: “I could not be happier with what Puratos has to offer for the future of Fruitapeel.

“Puratos not only brings a wealth of experience, passion and commitment, they also provide the manufacturing experience to compliment a business that has been built on quality and customer service, this is truly an exciting time for the business and our customers.”


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