Sector News

Plant-based meat alternatives thriving on health halo

March 29, 2019
Food & Drink

Increasing demand in plant-based, alternative proteins is fueled by consumers’ perception of the foods being healthier and secondarily, that they are more environmentally friendly, based on new market research. According to DuPont Nutrition & Health, the 2018 Markets and Markets Meat Alternative survey, 96% of respondents attributed their motivation for eating non-animal-based proteins to the overall health halo associated with the products. Health attributes respondents specified included heart health, illness prevention and longer lifespan.

“With consumers embracing more plant-based foods, the meat alternatives category is really gaining momentum, and there’s lots of opportunity for growth,” said Mark Cornthwaite, marketing manager of DuPont Nutrition & Health.

The survey concluded that social and environmental factors were not reported as primary motivators among consumers. Additional growth is also possible as food companies improve the eating qualities of the alternative proteins.

“Our research shows people see taste, texture and lack of variety in meat alternatives as barriers to eating more plant-based foods,” Mr. Cornthwaite said.

DuPont Nutrition & Health is focused on providing expertise to develop products offering improved eating attributes and taste.

“What sets us apart is we can provide, for many plant-based, meat alternative formats, the majority of the components needed to develop a product from plant proteins to hydrocolloids and antimicrobials to antioxidants and colors,” Mr. Cornthwaite said.

He added that opportunities to improve plant-based versions of breakfast patties, fajitas, sausages and burgers are among the products in highest demand among consumers.

By Joel Crews

Source: Food Business News

comments closed

Related News

January 29, 2023

Danone appoints three new deputy CEOs

Food & Drink

Danone has appointed three deputy CEOs to “better connect categories and regions” and drive the delivery of its ‘Renew Danone’ strategy. The new appointees are Veronique Penchienati-Bosetta, Shane Grant and Juergen Esser. They will report to Danone CEO Antoine de Saint-Affrique.

January 29, 2023

PepsiCo Portugal invests €7.5m in biodigester

Food & Drink

PepsiCo Portugal has announced that it will invest €7.5 million to construct a new biodigester, which will turn organic waste into biogas. As well as helping its Carregado facility to achieve a 30% reduction in carbon emissions, the biodigester will also contribute to reducing gas consumption, allowing the installation to use the biogas produced during the anaerobic digestion process.

January 29, 2023

Kerry’s fellowship with Upcycled Food Foundation explores future of food waste prevention

Food & Drink

Kerry is sponsoring The Kerry Upcycled Food Foundation Fellowship in a new partnership with the Upcycled Food Foundation (UFF), the non-profit subsidiary of the Upcycled Food Association (UFA). The research fellowship is the second initiated by the UFF and will work toward advancing the understanding of the market, consumer perception and technical opportunities of upcycled food.

How can we help you?

We're easy to reach