Sector News

Plant-based has staying power, study says

November 12, 2019
Food & Drink

Get involved in the discussion! Click here to comment on this story

Interest in plant-based foods isn’t a passing trend, according to a new report from The NPD Group.

The study, called The Future of Plant-based Snapshot, found millennials are the top consumers of plant-based meat alternatives. Born between 1981-1996, the group has adopted plant-based meat alternatives as a form of sensible indulgence and finds plant-based foods allow them to address long-term health goals and concerns over animal treatment, NPD said.

Gen X is another core consumer group for plant-based meat alternatives. Born between 1965-1980, many in this group are parents of Gen Z. This means that many consumers born after 1996 are being raised on plant-based food and beverages, according to the report.

NPD also found that boomers are decelerating their consumption of plant-based meat alternatives but are the top consumers of plant-based dairy alternatives.

The report forecasts that plant-based foods have staying power because the core consumer groups tend to be younger. It also notes that plant-based consumption isn’t driven by a rejection of traditional meat and dairy. About 90% of consumers eating plant-based foods also consume animal-based foods.

“First and foremost, taste is king when considering entering the plant-based food category,” said Darren Seifer, food and beverage industry analyst at The NPD Group. “Attributes such as health and convenience go far to drive consumption, but if the flavor profile falls bellow consumers’ expectations, then the product will likely have a short run. Whether it’s marketing a plant-based burger that reproduces the meat-eating experience or a dairy alternative that has the taste and texture of milk, consumers now have substitution without sacrifice.”

By Sam Danley

Source: Food Business News

Join the discussion!

Your email address will not be published. Required fields are marked *

Related News

December 4, 2019

Diageo’s United Spirits to merge with Pioneer Distilleries

Food & Drink

LinkedIn Twitter FacebookDiageo’s Indian division United Spirits is set to merge with its majority-owned subsidiary Pioneer Distilleries after securing approval by the board of directors. The move is part of […]

December 2, 2019

DSM moves to dual leadership structure as CEO steps down

Food & Drink

LinkedIn Twitter FacebookDSM has announced that Feike Sijbesma will step down as chief executive officer after almost 13 years leading the company, as he seeks to pursue “other business and […]

November 29, 2019

Grains trader LDC to cut costs amid trade jitters, swine fever: memo

Food & Drink

LinkedIn Twitter FacebookAgricultural commodities giant Louis Dreyfus Company (LDC) has launched a cost-cutting and reorganization drive in the face of difficulties confronting global trading houses, according to an internal memo […]

Subscribe to our Weekly Newsletter

We're easy to reach