Sector News

PepsiCo launches two direct-to-consumer platforms

May 12, 2020
Food & Drink

PURCHASE, NY – PepsiCo, Inc. has launched PantryShop.com and Snacks.com, two direct-to-consumer e-commerce platforms that feature the company’s portfolio of products.

On PantryShop.com consumers may buy bundles of products organized around a daypart or activity. The Rise & Shine bundle, for example, includes Tropicana Juices, Quaker Instant Oatmeal and Life cereal. The Workout & Recovery bundle includes Gatorade Whey Protein bars, Muscle Milk protein shake and Propel electrolyte water. Bundles come in standard and family sizes and prices range between $29.95 and $49.95 per pack.

At Snacks.com consumers may curate a package from the company range of snack brands.

“We’ve seen incredibly strong demand for our snacks during this time, and Snacks.com offers consumers another way to purchase the products they love, delivered right to their door,” said Michael Lindsey, chief transformation and strategy officer for Frito-Lay North America. “Snacks.com provides our incredibly loyal Frito-Lay shoppers with beloved products like Lay’s Classic potato chips, Doritos Cool Ranch flavored tortilla chips and Flamin’ Hot Cheetos so they can quickly and conveniently fill their pantries.”

The new initiative is in response to consumers using online ordering more in the wake of the coronavirus (COVID-19) outbreak, according to the company.

“In these uncertain times, as more and more consumers are using e-commerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love,” said Gibu Thomas, senior vice president and head of e-commerce for the company.

By: Keith Nunes

Source: Food Business News

comments closed

Related News

June 24, 2022

Carlsberg announces resignation of CFO Heine Dalsgaard

Food & Drink

Carlsberg has announced the departure of its chief financial officer (CFO), Heine Dalsgaard, after six years in the position. In a statement, Carlsberg said that Dalsgaard was resigning from the post to take up the role of CFO at a private equity-backed company in a different industry.

June 24, 2022

Kellogg to split into three companies, focus on snacks

Food & Drink

Kellogg will split into three independent companies to focus on the snack business, Reuters reported Tuesday. The snacking portfolio will comprise the main business, while the North America cereal unit and the plant-based business will be spun off. The company is also considering a sale of the plant-based business.

June 24, 2022

Mondelēz to buy energy bar company Clif Bar for $2.9bn

Food & Drink

The snacks giant says the acquisition will help build on its commitment to “lead the future of snacking” in key geographies worldwide. Once the transaction is completed, Mondelēz will continue to operate the Clif Bar business from its headquarters in Emeryville, California. The snack giant will also continue to manufacture Clif Bars’ products, which include Clif Bar, Luna and Clif Kid, at its facilities in Idaho and Indiana.