Sector News

Pasta giant Barilla sign partnership deal for Saudi expansion

January 31, 2017
Food & Drink

Barilla, the world’s leading pasta brand, has announced regional expansion into Saudi Arabia in partnership with Mayar Foods for distribution of its Italian products through retailers across the kingdom.

The pasta market size in Saudi Arabia is 55 thousand tonnes with nearly 2kg consumption per capita per year and the numbers continue to grow, the company said in a statement.

The Italian family founded company said it will be catering to the Saudi Arabia market through a diverse range of traditional pasta products that is expected to grow 5 percent in the next five years.

“Our expansion into Saudi Arabia marks a major milestone for Barilla as we continue to experience increased demand from the region for Barilla’s Italian pasta products. Since opening our Dubai MEA head office we have also expanded in North Africa and continue to focus on the company’s Italian rooted culture of providing delicious and nutritious food that is healthy, convenient and good for the planet,” said Loay Elkhouly, managing director, Barilla

Source: Arabian Business

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