Through its wholly owned subsidiary Cederroth, Orkla has entered into an agreement to sell the Allévo brand to Karo Bio AB.
The Allévo brand consists of a product portfolio within weight management, and is owned by the Swedish branded consumer goods company Cederroth. Allévo generates an annual turnover of approx. SEK 62 million.
Orkla acquired Cederroth earlier this year, and the transaction was approved by the competition authorities subject to divestment of the Allévo brand, resulting in today’s sale agreement.
The agreement is subject to the approval of the Swedish competition authorities.
Upon FoodBev Media’s return from Vitafoods 2022 – which took place from 10-12 May in Geneva, Switzerland – the team reflects on the event’s aim to bring together international nutraceutical suppliers and experts from across the globe.
Following a strategic review last year, Mondelēz International is planning to sell its developed chewing gum business, which includes brands Trident and Dentyne. This is in addition to offloading its Halls cough drop brand, as the food giant focuses on generating 90% of revenue in its chocolates and biscuits businesses, including baked snacks.
Givaudan has unveiled NaNino+, a patent-pending combination of plant-based ingredients and natural flavorings that can replace nitrite in processed meat. Designed with natural ingredients, it provides a lasting multi-sensorial food experience with a good taste, color and freshness.