Ilaria Lodigiani, former vice president of global marketing for Barilla, has been promoted to chief marketing officer of the pasta company. In her new role, Ms. Lodigiani will lead marketing strategy, business development, brand management and product improvement initiatives, according to Barilla.
Ms. Lodigiani has been with Barilla since July 2021. Earlier, she was global low and no alcohol senior director and head of global marketing innovation at The Heineken Co. She also was with Microsoft, Vodafone IT and Ferrero.
“I’m delighted and very proud to take up my new role in Barilla,” Ms. Lodigiani said. “The opportunity to make our amazing brands even more iconic, to share the Italian food culture with the entire world and to lead this talented community of marketers makes me feel blessed. Today, more than ever, I’m inspired by Mr. Pietro Barilla’s words: ‘everything is done for the future, forge ahead with courage.’”
Ms. Lodigiani is a graduate of the University of Pavia, where she received a degree in economics.
By Gloria Cowdin
Source: foodbusinessnews.net
After eight years with Nestlé, François-Xavier Roger, executive vice president and chief financial officer (CFO), has decided to leave the company to pursue new professional challenges, making way for finance boss Anna Manz. Meanwhile, Unilever announced that Graeme Pitkethly, CFO, will retire by the end of May 2024, and the hunt is on for his successor.
International spirits company Bacardi Limited has announced the appointment of Alicia Enciso to its board of directors. Enciso joins with more than 30 years of experience with multinational Fortune 100 Companies in the food and beverage sector with roles as general manager, president, chief marketing officer and e-business officer.
According to Innova Market Insights, when it comes to beverages, consumers are willing to pay more for what they value most, despite rising inflation. Additionally, consumers want brands that respond to their core values and have the benefits they seek, such as sustainability and functional ingredients.
