Sector News

Nestlé Waters North America names new CEO

April 3, 2017
Food & Drink

Nestlé Waters North America announced today that Fernando Mercé has been named President and Chief Executive Officer of the company, effective May 1, 2017.

Mr. Mercé, formerly Chief Executive Officer of Nestlé Purina Latin America & Caribbean, will oversee all Nestlé Waters North America’s operations in both the United States and Canada. Mr. Mercé will also serve as a member of the global Nestlé Waters board of directors.

“I am delighted that Fernando will be leading Nestlé Waters North America as it begins an exciting new chapter,” said Maurizio Patarnello, Chairman and Chief Executive Officer, Nestlé Waters. “His proven leadership, passion for innovation and deep commitment to creating a learning culture will enrich our strong NWNA teams and ensure that we build on our growth legacy to retain our leadership position in the category.”

At Nestlé Purina Latin America & Caribbean, Mercé presided over a sustained period of strong results, including double digit increases in organic growth, profitability and market share, all while introducing key innovations to the PetCare category.

“Today, we are at an inflection point in the North American consumer beverage category, and I’m looking forward to becoming a part of it,” said Mr. Mercé. “Following a shift over many years, bottled water is now America’s number one beverage choice, displacing carbonated soft drinks. As this migration continues, we are well-positioned to expand in the United States and Canada with leading brands that are poised for strong growth.”

Mercé began his career with Nestlé in 1992 as an Industrial Engineer with the Operations Improvement Team, before joining marketing and steadily increasing his responsibilities. His roles have included E-Business development, Director of Marketing for the Friskies™ Brand, Global Marketing Director in the PetCare Global Strategic Business Unit. Mr. Mercé also served as Vice President and Deputy of Nestlé’s Americas Zone before moving to Nestlé Purina.

Mr. Mercé holds a Bachelor of Science (BS) degree in Industrial Engineering from Northwestern University and a Master of Business Administration (MBA) from the University of Virginia’s Darden School of Business. Carlos Romano, Business Executive Officer, Food & Beverages, Argentina, will be joining Nestlé Purina as President, Nestlé Purina Latin America & Caribbean.

Source: Food & Beverage

comments closed

Related News

May 15, 2022

Blurred lines: Vitafoods Europe 2022 review

Food & Drink

Upon FoodBev Media’s return from Vitafoods 2022 – which took place from 10-12 May in Geneva, Switzerland – the team reflects on the event’s aim to bring together international nutraceutical suppliers and experts from across the globe.

May 15, 2022

Crunch time: Mondelēz to dump chewing gum to take bigger bite of chocolate and biscuits markets

Food & Drink

Following a strategic review last year, Mondelēz International is planning to sell its developed chewing gum business, which includes brands Trident and Dentyne. This is in addition to offloading its Halls cough drop brand, as the food giant focuses on generating 90% of revenue in its chocolates and biscuits businesses, including baked snacks.

May 15, 2022

Givaudan strengthens natural preservation portfolio with nitrite alternative for processed meat

Food & Drink

Givaudan has unveiled NaNino+, a patent-pending combination of plant-based ingredients and natural flavorings that can replace nitrite in processed meat. Designed with natural ingredients, it provides a lasting multi-sensorial food experience with a good taste, color and freshness.