Sector News

Nestle to acquire plant-based meal company

September 7, 2017
Food & Drink

Nestle USA has agreed to acquire Sweet Earth, a manufacturer of plant-based foods, including frozen meals, burritos, breakfast sandwiches and chilled plant-based burgers and proteins. Financial terms of the transaction were not disclosed.

“The acquisition gives Nestle immediate entry into the plant-based foods segment, which is growing by double digits and expected to become a $5 billion market by 2020,” Nestle said. “Sweet Earth’s portfolio spans all meal occasions, diversifying Nestle’s offering beyond its existing category leadership in meals and snacks.”

Launched in 2011, Sweet Earth offers products spanning three core platforms: entrees, breakfast and plant-based proteins, called Righteous Meats. Its products feature global flavors and plant-based proteins such as seitan, tofu, chickpeas and beans and include a variety of vegan and ethnic-inspired options, such as General Tso’s Tofu and the Curry Tiger Burrito.

“Our products meet the demands of flavor-forward consumers who want more plant-based foods, especially millennials who want convenient, real food and flexitarians who are looking to include more vegetables and plant-based proteins in their diet,” said Kelly Swette, chief executive officer of Sweet Earth. “Nestle’s acquisition validates what forward-thinking consumers and retailers have been demanding for a while – more wholesome and sustainable choices.”

Sweet Earth produces its product lines — which consist of 48 items — in a 40,000-square-foot facility at its Moss Landing, Calif., headquarters. The company’s products are sold in more than 10,000 stores, including Whole Foods Market, Wal-Mart, Target, Kroger and independent natural grocers.

“In the United States, we’re experiencing a consumer shift toward plant-based proteins,” said Paul Grimwood, chairman and c.e.o. of Nestle USA. “In fact, as many as 50% of consumers now are seeking more plant-based foods in their diet, and 40% are open to reducing their traditional meat consumption. One of Nestle’s strategic priorities is to build out our portfolio of vegetarian and flexitarian choices in line with modern health trends. With unique and nutritious food for all times of the day, Sweet Earth gives Nestle a leading position in this emerging space.”

Sweet Earth will continue to be led by its founders, Kelly and Brian Swette, and will remain independent with support from Nestle USA’s Food Division.

By Rebekah Schouten

Source: Food Business News

comments closed

Related News

May 21, 2022

Cécile Béliot becomes Bel Group CEO

Food & Drink

Cécile Béliot has assumed the role of Bel Group chief executive officer, following the decision to separate the roles of chairman and CEO. The separation of the functions will enable Bel Group to develop in three areas of healthy snacking. Meanwhile, the company’s former CEO, Antoine Fiévet, has had his mandate renewed as chairman of the board.

May 21, 2022

“Corporate greed and dereliction of duty”: FDA commissioner slammed over infant formula shortage

Food & Drink

US Food and Drug Administration (FDA) Commissioner Dr. Robert Califf was grilled by lawmakers during a House Appropriations subcommittee hearing, where he was slammed over the agency’s handling of the escalating infant formula shortage.

May 21, 2022

Sweegen hails antioxidants and bitter blocking tech a turning point for sugar reduction and healthy aging

Food & Drink

Sweegen is ramping up its efforts to reduce sugar across F&B applications while simultaneously tapping into the benefits of using antioxidants and bitter blocking technology. Speaking to FoodIngredientsFirst, Casey McCormick, vice president of global innovation at Sweegen, says product developers can find a broad range of solutions in Sweegen’s nature-based sweetener systems as brands elevate better-for-you foods.