Nestlé has joined forces with Deliveroo’s Essentials delivery platform to offer a variety of its brands to UK consumers direct to their door.
As part of the new service, consumers can order a variety of chocolate, sweets and snacks, as well as instant coffee from the app. These include KitKat two finger bars, Fruit Pastilles, San Pellegrino, Nescafé Azera and Nescafé Cappuccino sachets.
The announcement follows in the footsteps of companies such as PepsiCo and Kraft Heinz, which have recently launched direct-to-consumer online stores amid the coronavirus pandemic.
Currently, deliveries are available from 11 Deliveroo sites in Leeds, London, Manchester and Nottingham.
Alexandre Manoukian, e-commerce lead for Nestlé Professional, said: “With people not able to just pop to the shop as easily on their lunch break for their favourite drink or snack, it made complete sense for us to be able to work with Deliveroo to bring it directly to their door.
“Deliveroo offer a completely contactless delivery so it means even those having to self-isolate can enjoy a well-deserved treat.”
The partnership comes after Deliveroo collaborated with Kellogg’s last year to offer a menu of meals that incorporate some of Kellogg’s cereals and cereal bars. The delivery-only-meal service, exclusively available on Deliveroo, first launched in East London and then further across the UK for a six-month trial.
Arabella Jenkins at Deliveroo said: “When you can’t justify popping to the shop just for a KitKat to get you through the final hours of your working day, Deliveroo is here to deliver a range of Nestlé snacks and drinks to your door in as little as under 30 minutes.”
Earlier this year, Nestlé reported its best quarterly sales growth in nearly five years, driven by increased consumer stockpiling of its coffee, frozen food and pet food brands.
By: Emma Upshallon
Source: Food Bev Media
A new wave of brands is emerging that promotes indulgence and rejects the notion of sacrifice. Low-maintenance “hangover” beauty products are designed to address the effects of late nights and partying without judgment or hassle, and even include cosmetics that are formulated in a way that means you can fall asleep in your makeup without feeling guilty.
The pilot will allow the company to scale circular packaging in about 18 markets over the next three years, an approach that jumps on the success of similar efforts in the company’s Indonesia ecoSPIRITS program, which launched in 2022 and is active in 38 bars.
Unilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the concept is simply not relevant.