Mondelēz International has said that its Indian unit will be vital to building its global online sales by 2020.
In recent years, the maker of Cadbury and Oreo has set shifted its focus online in India, setting up a virtual chocolate store and selling its Bournvita biscuits and Marvellous Creations on the internet before introducing them into stores.
“As a company, we have taken a big bet to build a billion dollar business online in snacking by 2020,” Mondelēz AMEA head of ecommerce Ganesh Kashyap told The Economic Times.
“A third of that would come from Asian, the Middle Eastern and African regions and India will really be a key market for us. By 2020, online business will get to about 5% of our overall sales in India from less than 1% now.”
He added that the company sees a “real opportunity” for the personalisation of gifts.
Mondelēz has expanded its business in India in recent years with a $190 million manufacturing plant in Andhra Pradesh, which was announced in 2013. It has also invested $15 million to build a new global research, development and quality facility in the country.
In its most recent quarterly results announced last October, Mondelēz International saw its revenue increase by 2.1% and operating income rise 70%.
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