Sector News

Mondelēz sees India as key to reaching $1bn in online sales

January 9, 2018
Food & Drink

Mondelēz International has said that its Indian unit will be vital to building its global online sales by 2020.

In recent years, the maker of Cadbury and Oreo has set shifted its focus online in India, setting up a virtual chocolate store and selling its Bournvita biscuits and Marvellous Creations on the internet before introducing them into stores.

“As a company, we have taken a big bet to build a billion dollar business online in snacking by 2020,” Mondelēz AMEA head of ecommerce Ganesh Kashyap told The Economic Times.

“A third of that would come from Asian, the Middle Eastern and African regions and India will really be a key market for us. By 2020, online business will get to about 5% of our overall sales in India from less than 1% now.”

He added that the company sees a “real opportunity” for the personalisation of gifts.

Mondelēz has expanded its business in India in recent years with a $190 million manufacturing plant in Andhra Pradesh, which was announced in 2013. It has also invested $15 million to build a new global research, development and quality facility in the country.

In its most recent quarterly results announced last October, Mondelēz International saw its revenue increase by 2.1% and operating income rise 70%.

Source: FoodBev

comments closed

Related News

January 29, 2023

Danone appoints three new deputy CEOs

Food & Drink

Danone has appointed three deputy CEOs to “better connect categories and regions” and drive the delivery of its ‘Renew Danone’ strategy. The new appointees are Veronique Penchienati-Bosetta, Shane Grant and Juergen Esser. They will report to Danone CEO Antoine de Saint-Affrique.

January 29, 2023

PepsiCo Portugal invests €7.5m in biodigester

Food & Drink

PepsiCo Portugal has announced that it will invest €7.5 million to construct a new biodigester, which will turn organic waste into biogas. As well as helping its Carregado facility to achieve a 30% reduction in carbon emissions, the biodigester will also contribute to reducing gas consumption, allowing the installation to use the biogas produced during the anaerobic digestion process.

January 29, 2023

Kerry’s fellowship with Upcycled Food Foundation explores future of food waste prevention

Food & Drink

Kerry is sponsoring The Kerry Upcycled Food Foundation Fellowship in a new partnership with the Upcycled Food Foundation (UFF), the non-profit subsidiary of the Upcycled Food Association (UFA). The research fellowship is the second initiated by the UFF and will work toward advancing the understanding of the market, consumer perception and technical opportunities of upcycled food.

How can we help you?

We're easy to reach