Mondelēz International has announced that it has removed 1.1 million plastic trays across its entire adult selection boxes range in UK and Ireland this Christmas.
By swapping plastic trays for carboard, the confectionery giant has removed the equivalent of 33 tonnes of plastic.
The move will affect boxes of Cadbury’s Classic Collection, Cadbury Darkmilk, Cadbury & Oreo, Bournville and Toblerone.
The announcement marks the company’s latest move towards its vision of creating zero net waste packaging through its ‘Pack Light and Pack Right’ strategy. It follows a 15% packaging reduction of its Cadbury large share bags such as its Cadbury Giant Buttons and Bitsa Wispa.
According to Mondelēz, it has already eliminated over 64,000 tonnes of packaging globally since 2013, made 100% of its paper-based packaging sustainably sourced and is on track to make all of its packaging recyclable by 2025.
Louise Stigant, UK managing director at Mondelēz International, said: “Reducing the amount of packaging we put into the world, and making it easier for consumers to recycle our products, is vitally important to us.
“The steps we are taking on our adult selection boxes, which follow the recent packaging reduction on our Cadbury large share bags, is an example of the varied approaches we are taking to tackle the shared problem of packaging waste.”
by Emma Upshall
Source: foodbev.com
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