Mexican breadmaker Grupo Bimbo said on Thursday it has entered the African market with the purchase of Adghal, a Morocco-based producer of baked goods.
Financial details were not provided.
Adghal reported sales of some $11 million, three plants and specialized in pastries and cupcakes, Bimbo said in a statement.
Bimbo is one of the world’s biggest breadmakers, with operations in the United States, Canada, Latin America and China as well as the Iberian peninsula and Britain.
Bimbo’s food business chief said last week it planned to grow in China through acquisitions, expand in the rest of Asia, and enter Middle Eastern markets.
Currently chief executive of GreenV – an international group of companies active in the horticultural sector – van Karnebeek spent a large portion of his career at Heineken, working in commercial, marketing and general management positions. He served as chief commercial officer at the Dutch brewer from 2015 until 2021.
The facility combines the existing Kerry office in Barcelona with a new customer suite and application labs. It will enable the company to work more closely with its customers in Southern Europe to develop food and beverage solutions.
The sweet and culinary flavor creation labs are the latest addition to the company’s expansive campus that has been in operation since 1964, spanning more than 312,150 square feet in Brabrand, Denmark. The innovation hub is home to more than 400 employees engaged in research, application development, ingredient and flavor creation.