Brazil is currently the world’s fifth largest frozen pre-fried potato market, and one of the company’s major global focuses. The $100 million plant is one of several recent investments aimed at strengthening the brand’s expansion strategy in the Brazilian market.
In May, the company acquired 70% of Brazilian potato products company Serya. Last year, the company acquired 49% of Forno de Minas, which specializes in bread snacks and appetizers.
With the new plant, McCain said it is now focusing on its main growth category: frozen french fries.
The project will be located in the city of Araxa and is due to be opened in early 2021. It is expected to generate 150 direct jobs, 450 indirect jobs and positively impact approximately 450 farmers, according to the company.
“With the construction of the new factory in Brazil, McCain will enhance its distribution, create efficiencies in supply and consequently improve its service level and product offering in the local market,” said Aluizio Neto, general director of McCain in Brazil.
By Sam Danley
Source: Food Business News
Carlsberg has announced the departure of its chief financial officer (CFO), Heine Dalsgaard, after six years in the position. In a statement, Carlsberg said that Dalsgaard was resigning from the post to take up the role of CFO at a private equity-backed company in a different industry.
Kellogg will split into three independent companies to focus on the snack business, Reuters reported Tuesday. The snacking portfolio will comprise the main business, while the North America cereal unit and the plant-based business will be spun off. The company is also considering a sale of the plant-based business.
The snacks giant says the acquisition will help build on its commitment to “lead the future of snacking” in key geographies worldwide. Once the transaction is completed, Mondelēz will continue to operate the Clif Bar business from its headquarters in Emeryville, California. The snack giant will also continue to manufacture Clif Bars’ products, which include Clif Bar, Luna and Clif Kid, at its facilities in Idaho and Indiana.