McCain Foods has announced the launch of its new plant-based brand which will offer dips, spreads, sauces and cheeses made from root vegetables.
The Simple Root range will include cooking sauces – such as bechamel, truffle and cheese – pesto, cream ‘cheeze’ and a variation of dips such as roasted garlic and herb and smoky chipotle.
The range will be made with minimal processing, a low carbon footprint and from locally sourced ingredients.
The plant-based brand uses innovative technology to transform potatoes and other root vegetables into a creamy taste and texture but without any artificial flavours and allergens such as dairy, nuts, soy and eggs. The technology was developed in collaboration with McCain Foods and Pilot Lite Capital.
Lora Spizzirri, global chief technology officer, said: “Our patented technology truly delivers a creamy and smooth ingredient base so we can create dairy and nut-free versions of consumers favourite foods, like cooking sauces, dips and cheese spreads, making it easy for them to easily upgrade their food choices, but with no sacrifice to taste or texture.”
The brand will be unveiling its full range of products at the Lunch! trade show taking place at the ExCel London on 23-24 September.
A full product launch is expected nationwide across the UK later this year.
By Lauren Ford
The government has published a list of around 30 fruits and vegetables that will be subject to the plastic packaging ban coming into effect on 1 January 2022. The list includes courgettes, aubergines and cucumbers, as well as apples, oranges and pears.
Kraft Heinz has detailed plans to release a circular PET tomato ketchup bottle by 2022 in its latest Environmental Social Governance report. The company has made progress towards its aim of using 100% recyclable, reusable or compostable packaging by 2025.
The drinks category is brimming with trend-driven launches including flavorful, energizing and better-for-you beverages. FoodIngredientsFirst speaks to disruptive fizzy beverage brands, whose offerings include a classic cola recipe reimagined with a clean label twist, as well as AI-generated flavor synergies.