New protein-packed versions of Mars and Snickers with up to 40 percent less sugar will hit UK shelves early next year as the demand for healthier alternatives picks up the pace in the confectionery space. More new product developments are also in the pipeline, as Mars Wrigley Confectionery plans to extend its reformulated range to include smaller portion sizes and low-calorie versions of classic candies and chocolates.
“The range will span Mars, Snickers, Twix, Milky Way Crispy Rolls, and Ripples, to “give consumers the opportunity to experience the great taste of their favorite brands in a smaller portion size,” a Mars spokesperson tells FoodIngredientsFirst.
Hitting the UK market early next year, the Snickers option will have 10 grams of protein and 30 percent less sugar per bar taking the total to 14.1 grams. Mars More Protein will contain 40 percent less sugar which will reduce the chocolate bar’s sugar content to 17.5 grams per bar.
Once these new products have been rolled out across the country, Mars Wrigley Confectionery – which came about in 2016 when Mars merged its chocolate and Wrigley segments to form the new subsidiary – will follow up with more innovation, including smaller portion sizes and a low-calorie range of single-serve bars.
Regular versions of two of the UK’s most beloved iconic chocolate bars will still be available.
Breaking away from the traditional core market by reformulating new products with less sugar and more protein is what this Mars and Snickers makeover is all about. It comes at a time when big businesses are looking to appeal to, not only loyal customers looking for iconic classics but a new generation of consumers driven by the desire to experiment with different products and try exciting new versions of old classics.
UK General Manager David Manzine was appointed last August and since coming onboard has led a new charge of innovation which has also seen recent launches of Skittles Chewies (Skittles Fruits without the shell) and Starburst Minis (a smaller version of Starburst Original) to its portfolio. These products offer consumers alternative textures and formats.
The Mars and Snickers (formerly known as Marathon in the UK), are decades old brands considered to be a favorite in the UK, so consumer reaction to these new versions is vital. However, Mars Wrigley Confectionery assures that they will satisfy on taste, quality as well as being higher in proteins and much reduced in sugar.
By: Gaynor Selby
Source: Food Ingredients First
Cécile Béliot has assumed the role of Bel Group chief executive officer, following the decision to separate the roles of chairman and CEO. The separation of the functions will enable Bel Group to develop in three areas of healthy snacking. Meanwhile, the company’s former CEO, Antoine Fiévet, has had his mandate renewed as chairman of the board.
US Food and Drug Administration (FDA) Commissioner Dr. Robert Califf was grilled by lawmakers during a House Appropriations subcommittee hearing, where he was slammed over the agency’s handling of the escalating infant formula shortage.
Sweegen is ramping up its efforts to reduce sugar across F&B applications while simultaneously tapping into the benefits of using antioxidants and bitter blocking technology. Speaking to FoodIngredientsFirst, Casey McCormick, vice president of global innovation at Sweegen, says product developers can find a broad range of solutions in Sweegen’s nature-based sweetener systems as brands elevate better-for-you foods.