Sector News

Marine Harvest plans to change its name to Mowi as of next year

November 14, 2018
Food & Drink

Salmon farming company Marine Harvest has announced plans to change its name to Mowi, as the company was originally called.

The proposed name change is subject to shareholders’ approval, and the firm has summoned an extraordinary general assembly to resolve the name change with effect from 1 January 2019.

The company will launch the Mowi brand into selected markets. The branded product line – which has yet to be announced – will aim to provide customers added value in taste, convenience, nutrition and traceability.

Marine Harvest CEO Alf-Helge Aarskog said: “I am really excited that we are now taking the company to the next level. Through implementing our Mowi branding strategy, we can communicate our integrated value chain from feed to the consumer’s plate. We are looking forward to announcing our new Mowi product line in the coming months.”

He added: “Mowi is an inspirational name that recalls our pioneering spirit that has developed over the past 50 years.

“Since the first salmon was farmed in 1964, we have grown into a global fully integrated company, including breeding, feed, farming, processing and sales. Throughout the past 50 years, we have always remained true to our core value – the care we have for our people, our fish, our customers and the environment.”

Norway-headquartered Marine Harvest is the world’s largest producer of farmed salmon and has a presence in 24 countries with 13,650 employees.

Last month, the company signed an agreement with Alibaba’s fresh food sourcing platform Win-Chain to bring fresh salmon to Chinese consumers.

Both companies said they will combine efforts to create “the most effective supply chain for the distribution of salmon in China”.

Source: FoodBev

comments closed

Related News

May 15, 2022

Blurred lines: Vitafoods Europe 2022 review

Food & Drink

Upon FoodBev Media’s return from Vitafoods 2022 – which took place from 10-12 May in Geneva, Switzerland – the team reflects on the event’s aim to bring together international nutraceutical suppliers and experts from across the globe.

May 15, 2022

Crunch time: Mondelēz to dump chewing gum to take bigger bite of chocolate and biscuits markets

Food & Drink

Following a strategic review last year, Mondelēz International is planning to sell its developed chewing gum business, which includes brands Trident and Dentyne. This is in addition to offloading its Halls cough drop brand, as the food giant focuses on generating 90% of revenue in its chocolates and biscuits businesses, including baked snacks.

May 15, 2022

Givaudan strengthens natural preservation portfolio with nitrite alternative for processed meat

Food & Drink

Givaudan has unveiled NaNino+, a patent-pending combination of plant-based ingredients and natural flavorings that can replace nitrite in processed meat. Designed with natural ingredients, it provides a lasting multi-sensorial food experience with a good taste, color and freshness.