Sector News

Mahou San Miguel buys 70% of Spanish craft beer brand Brutus

July 3, 2019
Food & Drink

Mahou San Miguel continues to grow in the craft beer sector with the acquisition of a 70% stake in Spanish beer brand Brutus.

Founded in 2015 in Barcelona, Brutus produces lager that is available in more than 350 points of sale. Mahou San Miguel said Brutus is a “modern and cosmopolitan” brand that has a “premium positioning”.

Brutus co-founder Jordi Calvet will lead the brand’s domestic and international strategy going forward, retaining creative and commercial independence.

Post-acquisition, the 5% ABV Brutus lager will be manufactured at Mahou San Miguel’s microbrewery in Alovera, Spain.

Peio Arbeloa, managing director of Mahou San Miguel Spain, said: “We believe that Brutus is the ideal brand to allow us to continue to grow among a significant consumer segment who demand different brands.

“This beer is a breath of fresh air for the category, with a unique personality that perfectly complements our portfolio and that will help us a lot in our premiumisation strategy”.

The announcement comes months after Mahou San Miguel bought a majority stake in US craft beer producer Avery Brewing.

Mahou San Miguel said the agreement fits within its vision to continue exploring international opportunities with partners who provide their knowledge of local consumers and markets.

In April, the company announced an investment €11 million in a collaborative space for craft breweries to share ideas and develop their beers.

Called Brewhub, the facility is located in Córdoba, Spain, and is open to all ‘nomad’ breweries that do not have their own plant or are looking to expand yet lack the necessary facilities to do so.

Source: FoodBev

comments closed

Related News

October 2, 2022

Drinktec 2022: In review

Food & Drink

In the lead-up to the world-famous Oktoberfest – which celebrates Bavarian tradition, beer and the festival spirit – Munich was already buzzing with activity by the time the doors opened to Drinktec 2022 on 12-16 September. The atmosphere was lively, with approximately 50,000 visitors from 169 countries in attendance.

October 2, 2022

Alan Jope to step down as Unilever CEO

Food & Drink

Unilever has announced CEO Alan Jope’s decision to retire from the company at the end of 2023, after five years at the helm. The announcement comes less than a year after a failed attempt by Unilever to buy GlaxoSmithKline’s consumer healthcare business and just months after activist investor Nelson Peltz joined the company’s board.

October 2, 2022

Lakeland Dairies names Colin Kelly as next group CEO

Food & Drink

Lakeland Dairies has announced that Colin Kelly will assume the role of group CEO following the retirement of Michael Hanley at the end of the year. Kelly will take up the position in January 2023, while Hanley will step down in December this year.