Kraft Heinz has unveiled its first customisable and IoT-enabled digital sauce dispenser, Heinz Remix.
Heinz Remix enables consumers to personalise their sauces, offering over 200 potential sauce combinations. The digital sauce dispenser is available for the foodservice channel and took just six months to build.
The machine is touchscreen-operated, offering a range of four bases: Heinz Ketchup, Ranch, 57 Sauce and BBQ Sauce. Consumers are then able to personalise further with one or more enhancers – which currently include: Jalapeño, Smoky Chipotle, Buffalo and Mango – at their preferred low, medium or high intensity level.
Alan Kleinerman, VP of disruption at Kraft Heinz, said: “As a company, we’re transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers. Kraft Heinz is a great example of this consumer-first approach to innovation. We’re changing the game for foodservice operators and sauce lovers – dipping will never be the same.”
“With Heinz Remix, it’s more than a sauce dispenser; it’s an insights engine and business model enabler that will help Kraft Heinz understand and respond to consumer trends and flavour preferences in real-time.”
Peter Hall, president of US away from home at Kraft Heinz, commented: “The launch of Heinz Remix is a first for the sauce category and foodservice industry. It’s a great example of how we’re leveraging culinary insights and category knowledge to drive greater value for our customers and consumers. Our ambition is to be the leader for taste, flavour and experience anywhere you’re eating, and we’re delivering on that goal with category-leading innovations like Heinz Remix.”
Kraft Heinz is set to debut Heinz Remix at the 2023 National Restaurant Association Show in Chicago, and then in restaurants in late 2023 to early 2024.
By Rafaela Sousa
Source: foodbev.com
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