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Kellogg Europe invests in Pringles production as snacking appetite rises

May 7, 2021
Food & Drink

Food company and Pringles parent company, Kellogg Europe has invested €140 million (US$168.5 million) in manufacturing capacity to meet the increasing demand for snack brand Pringles with a new production line in its Polish factory opening ahead of time.

Of the total investment, €110 million (US$132 million) has funded Kellogg Europe’s Kutno, Poland plant and €30 million (US$36 million) toward its Mechelen, Belgium facility.

Originally expected to be completed by May 2021, the new line in Poland is fully operational a month ahead of schedule.

The expanded capacity in the Kutno facility will increase production by 34 percent. This means the production of an additional 120 million cans of Pringles per year.

Pushing up production
This new line will use the latest food production technology and the high-speed line will be highly efficient and environmentally friendly, notes the company.

Through state-of-the-art, sustainable design processes there is a reduced requirement for heating and other infrastructure in the factory. This increased efficiency on the new line will also help reduce food waste.

“I’m very happy that we can meet the growing demand from Pringles customers and consumers. Our investment in both our Belgian and Polish operations shows our commitment to driving our Pringles brand across the European region,” says Dave Lawlor, president of Kellogg Europe.

“Completing the new, most efficient and sustainable Pringles line yet in our Polish factory ahead of time in the middle of the pandemic is a great achievement.”

“The Pringles brand is all about sharing experiences and having fun together with family and friends, something I hope more of us will be able to enjoy in the near future.”

Popular snack brand
Kellogg originally built the Pringles Factory in Kutno, Poland in the Lodz Special Economic Zone to produce Special K in 2008 and Pringles have been produced there since 2014.

Currently the company is the biggest investor in the Lodz Special Economic Zone with more than €330 million (US$397 million) invested since 200.

The €30 million (US$36 million) investment in the factory in Mechelen, Belgium will go to renovating the plant to keep up with demand as well as making production more sustainable. Work on the upgrades will begin this year.

Edited by Gaynor Selby

Source: foodingredientsfirst.com

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