Sector News

Japanese professor creates multi-sensory TV viewing experience

January 15, 2022
Food & Drink

Japanese professor Homei Miyashita has developed a lickable TV screen, that can imitate food flavours, in a move to create a multi-sensory viewing experience, according to Reuters.

The device, named Taste the TV (TTTV), uses a conveyor belt of ten flavour canisters that spray in a particular combination to create the taste of a food. The flavour sample then rolls on hygienic film over a flat TV screen for the consumer to sample.

Meiji University professor, Homei Miyashita, said in a statement to Reuters: “In the Covid-19 era, this kind of technology can enhance the way people connect and interact with the outside world. The goal is to make it possible for people to have the experience of something like eating at a restaurant on the other side of the world, even while staying at home.”

Miyashita works with a team of approximately 30 students that has produced an assortment of flavour-related devices, including a fork that apparently makes food taste richer.

The professor built the TTTV prototype himself during the past year and commented that a commercial version would cost an estimated JPY 100,000 ($875) to make.

By Lauren Ford

Source: foodbev.com

comments closed

Related News

June 24, 2022

Carlsberg announces resignation of CFO Heine Dalsgaard

Food & Drink

Carlsberg has announced the departure of its chief financial officer (CFO), Heine Dalsgaard, after six years in the position. In a statement, Carlsberg said that Dalsgaard was resigning from the post to take up the role of CFO at a private equity-backed company in a different industry.

June 24, 2022

Kellogg to split into three companies, focus on snacks

Food & Drink

Kellogg will split into three independent companies to focus on the snack business, Reuters reported Tuesday. The snacking portfolio will comprise the main business, while the North America cereal unit and the plant-based business will be spun off. The company is also considering a sale of the plant-based business.

June 24, 2022

Mondelēz to buy energy bar company Clif Bar for $2.9bn

Food & Drink

The snacks giant says the acquisition will help build on its commitment to “lead the future of snacking” in key geographies worldwide. Once the transaction is completed, Mondelēz will continue to operate the Clif Bar business from its headquarters in Emeryville, California. The snack giant will also continue to manufacture Clif Bars’ products, which include Clif Bar, Luna and Clif Kid, at its facilities in Idaho and Indiana.