Sector News

Japanese professor creates multi-sensory TV viewing experience

January 15, 2022
Food & Drink

Japanese professor Homei Miyashita has developed a lickable TV screen, that can imitate food flavours, in a move to create a multi-sensory viewing experience, according to Reuters.

The device, named Taste the TV (TTTV), uses a conveyor belt of ten flavour canisters that spray in a particular combination to create the taste of a food. The flavour sample then rolls on hygienic film over a flat TV screen for the consumer to sample.

Meiji University professor, Homei Miyashita, said in a statement to Reuters: “In the Covid-19 era, this kind of technology can enhance the way people connect and interact with the outside world. The goal is to make it possible for people to have the experience of something like eating at a restaurant on the other side of the world, even while staying at home.”

Miyashita works with a team of approximately 30 students that has produced an assortment of flavour-related devices, including a fork that apparently makes food taste richer.

The professor built the TTTV prototype himself during the past year and commented that a commercial version would cost an estimated JPY 100,000 ($875) to make.

By Lauren Ford

Source: foodbev.com

comments closed

Related News

December 3, 2022

AI central to Nestle’s innovation overhaul

Food & Drink

Nestle SA has accelerated its product development process by 60% since 2016, according to the company. The faster speed to market has been achieved through a restructuring of its research and development process. Now the company is investing in various forms of artificial intelligence (AI) and machine learning to further improve its R&D process and generate better results.

December 3, 2022

Takeover on the horizon? Brenntag makes preliminary indication of interest for Univar Solutions

Food & Drink

German chemicals distributor Brenntag has confirmed potential takeover talks with US rival Univar Solutions and is understood to be debating the feasibility of a potential acquisition in the coming months. Univar Solutions confirms that it has received a preliminary indication of interest from Brenntag regarding a potential transaction.

December 3, 2022

Cargill announces purchase of Owensboro Grain Company

Food & Drink

Cargill has announced the acquisition of Owensboro Grain Company, a soybean processing facility and refinery located in Kentucky. The purchase of the Owensboro-based company will support Cargill’s efforts to “modernise and increase capacity across its North American oilseeds network to support growing demand for oilseeds driven by food, feed and renewable fuel markets”.