Sector News

Jack Link’s expands Peperami range with new chorizo five-packs

January 23, 2022
Consumer Packaged Goods

Jack Link’s-owned meat snacking brand Peperami has launched new chorizo five-packs to add to its extensive snack portfolio.

The new chorizo sticks are made with 100% pork, packed with protein, contain 99 calories and are unpasteurised to maintain a fuller flavour — providing a shelf life of over six months.

Laura Trivulzio, marketing director at Peperami and Jack Link’s, said: “With health riding higher on the consumer agenda than ever before, there is no better time to launch our new chorizo variant, in a bid to attract younger adults to the category. The British appetite for chorizo is building at a fast pace and as Peperami is cementing its position as an iconic brand in the savoury snack market, we wanted to tap into the growing trend with our new, authentic chorizo variant.”

She continued: “The chorizo sticks are a more sophisticated lunchtime and mid-afternoon snack offering, adding to our expanding snack portfolio and providing a better-for-you snack with distinctive flavours to help maintain excitement around snack times”.

The chorizo five-pack will RRP for £2.30 and is available in Tesco, with further roll-out expected into other retailers. The chorizo single sticks will also be launching at a later date.

By Lauren Ford

Source: foodbev.com

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