Sector News

Hero sells Signature Brands unit to Traub Capital

October 30, 2018
Consumer Packaged Goods

Swiss consumer goods company The Hero Group has sold its U.S. decoration business Signature Brands to investors Traub Capital, Hero said on Monday without giving financial terms.

Signature Brands products include Betty Crocker and Cake Mate desert decorations and Paas Easter egg dyes, its website shows.

The divestment comes as Hero focuses on core categories of baby and toddler food, healthy snacks, natural spreads, and gluten-free products. It keeps a U.S. presence with its Beech-Nut Nutrition unit, which makes baby and toddler food.

Rothschild & Co, PJ SOLOMON, and law firm Ropes & Gray LLP advised Hero. Law firm Lowenstein Sandler LLP and financial adviser B. Riley FBR worked for Taub, Hero said in a statement.

By Michael Shields

Source: Reuters

comments closed

Related News

March 24, 2024

Aldi’s new flat and stackable wine bottles “make light work of heavy shopping baskets”

Consumer Packaged Goods

Collaborating with Packamama, Aldi has rolled out the “UK’s first” supermarket own-brand flat wine bottles within its Chapter & Verse label. The recyclable ergonomic packaging concept is made from 100% recycled PET (rPET) and available for shiraz and chardonnay options.

March 24, 2024

Health, sustainability, and a taste for adventure drive snacking behaviors: Mondelēz State of Snacking report

Consumer Packaged Goods

For the fifth year in a row, global consumers expressed a preference for snacking over traditional meals, with six in 10 consumers saying they’d rather eat several small meals throughout the day than a few large ones, according to the fifth annual State of Snacking report from Mondelēz International. Nearly nine in 10 (88%) consumers snack daily.

March 24, 2024

Shareholders challenge Nestlé to increase sales of healthy foods

Consumer Packaged Goods

The shareholders are urging Nestlé to set a target to boost the proportion of its sales from healthier products amid concerns regarding regulatory, reputational and legal risks faced by the company, as well as the public health implications “associated with an over-reliance on less healthy foods”.

How can we help you?

We're easy to reach