Swiss food company Hero Group has announced that it has entered into a strategic partnership with German organic baby food company, goodforgrowth GmbH.
The partnership will enable the maker of popular household brands like Beech-Nut®, Organix®, and Hero Baby® to enter the German market in one of its core categories – baby food.
‘A Perfect Fit’
CEO of Hero Group, Rob Versloot, said, “We believe it is a perfect fit as we look to strengthen our portfolio in the area of organic and natural foods for babies and toddlers. We look forward to many years of fruitful cooperation.”
As a part of the partnership, goodforgrowth GmbH will retain its entrepreneurial independence.
The founders and owners of goodforgrowth, Natacha and Alexander Neumann, said, “They are a company with family values and an entrepreneurial spirit driven to provide healthy and nutritious products for babies and toddlers.”
The details of the deal have not been disclosed, and it is subject to the approval of German anti-trust authorities.
Goodforgrowth’s product portfolio includes organic fruit and vegetable snacks for babies and toddlers – Freche Freunde®, low sugar, organic breakfast cereals for school children – Rebelicious®, and Googly Fruit®.
By Dayeeta Das
Source: European Supermarket Magazine
Danone has appointed three deputy CEOs to “better connect categories and regions” and drive the delivery of its ‘Renew Danone’ strategy. The new appointees are Veronique Penchienati-Bosetta, Shane Grant and Juergen Esser. They will report to Danone CEO Antoine de Saint-Affrique.
PepsiCo Portugal has announced that it will invest €7.5 million to construct a new biodigester, which will turn organic waste into biogas. As well as helping its Carregado facility to achieve a 30% reduction in carbon emissions, the biodigester will also contribute to reducing gas consumption, allowing the installation to use the biogas produced during the anaerobic digestion process.
Kerry is sponsoring The Kerry Upcycled Food Foundation Fellowship in a new partnership with the Upcycled Food Foundation (UFF), the non-profit subsidiary of the Upcycled Food Association (UFA). The research fellowship is the second initiated by the UFF and will work toward advancing the understanding of the market, consumer perception and technical opportunities of upcycled food.