Heineken has announced the global launch of Desperados Virgin 0.0%, as it looks to provide more consumer choice in the no- and low-alcohol category.
The global roll out follows a successful release of the Desperados alcohol-free alternative in France last year.
Desperados Virgin 0.0% will initially be available in the Netherlands and Poland this month, followed by Belgium in February before launching in additional markets throughout 2021.
Desperados says its latest beverage offers 100% taste of the original beer with 0% alcohol. The brand aims to unlock a new experience for the growing number of consumers who want a wider choice of alcohol-free alternatives.
Diederik Vos, Desperados brand director, said: “Desperados is a brand defined by its boundary-pushing spirit and the launch of Desperados Virgin 0.0% is a major strategic next step on this exciting journey.
“With a growing number of drinkers seeking alcohol-free alternatives, we are delighted to expand Desperados into the low and no-alcohol drinks category to deliver a refreshing, new taste experience.”
Desperados Virgin 0.0% will join the brand’s wide portfolio including the original beer, as well as mojito, lime and ginger varieties.
by Emma Upshall
Source: foodbev.com
This month, the second S3FOOD voucher call selected 14 innovative SME-driven projects all across Europe. These projects will receive funding to develop and adopt innovative digital solutions.
The Global Taste Trends report maps out the key taste linked to trends across the US and Canada, Mexico, Latin America, Europe and the Asia Pacific Middle East and Africa highlighting how they vary and travel across these regions.
The acquisition significantly broadens Cargill’s offerings in the decorations space, enabling the company’s cocoa and chocolate business to better serve gourmet customers in Europe and worldwide.
