Heineken has announced the global launch of Desperados Virgin 0.0%, as it looks to provide more consumer choice in the no- and low-alcohol category.
The global roll out follows a successful release of the Desperados alcohol-free alternative in France last year.
Desperados Virgin 0.0% will initially be available in the Netherlands and Poland this month, followed by Belgium in February before launching in additional markets throughout 2021.
Desperados says its latest beverage offers 100% taste of the original beer with 0% alcohol. The brand aims to unlock a new experience for the growing number of consumers who want a wider choice of alcohol-free alternatives.
Diederik Vos, Desperados brand director, said: “Desperados is a brand defined by its boundary-pushing spirit and the launch of Desperados Virgin 0.0% is a major strategic next step on this exciting journey.
“With a growing number of drinkers seeking alcohol-free alternatives, we are delighted to expand Desperados into the low and no-alcohol drinks category to deliver a refreshing, new taste experience.”
Desperados Virgin 0.0% will join the brand’s wide portfolio including the original beer, as well as mojito, lime and ginger varieties.
by Emma Upshall
Source: foodbev.com
Free-from is becoming much more mainstream, moving beyond food allergens and intolerances. While it’s still vital to innovate products for lactose intolerance, gluten allergies and so forth, the umbrella term of free-from has taken on many different meanings.
Arla Foods Ingredients (AFI) is targeting infant formula, sports nutrition and medical nutrition with its new patented milk fractionation technology that separates milk proteins from whey, bypassing the need to make cheese. The Denmark-based company says this move enables scientists, nutritionists and health professionals to create “next-generation” dairy products.
Located in Ma’anshan, Anhui province, the facility has the potential to produce an estimated 150 million litres of oat-based products annually at full capacity. The opening comes just a few months after Oatly – which claims to have established a new Chinese character for ‘plant-based milk’ – inaugurated its first Asian factory in Singapore.
