Sector News

Granarolo Group acquires UK-based Midland Food Group

February 19, 2018
Consumer Packaged Goods

Italian dairy brand Granarolo Group has acquired 100% of UK-based chilled and frozen food distributor Midland Food Group, which will join Granarolo’s UK division.

Granarolo will acquire both of Midland Food Group’s UK manufacturing facilities in Willenhall and Basingstoke, which produce cooked meat products and a range of European meats such as chorizos and salamis for the UK’s foodservice industry.

The move makes the UK the company’s third largest market after France and Italy in terms of revenue.

Granarolo estimates that Midland Food Group’s annual turnover will stand at £62 million (€70 million), over three times Granarolo UK’s current turnover of £19.5 million (€22 million).

The company claims its future target is to increase the revenue of its UK division to €100 million (£88.6 million) to replicate the turnover of Granarolo France.

Gianpiero Calzolari, the Granarolo Group’s chairman said: “With the acquisition of Midland Food Group we aim to make an even bigger splash in the British chilled food market, which in 2016 recorded total sales of about €100 billion and keeps growing.

“Granarolo UK, which has a current turnover of more than €22 million with the Made in Italy selection of products (fresh and aged cheeses, pasta and bakery products, balsamic vinegar) will now be able to count on two logistics hubs with a structured, efficient distribution system.

“It will also have the opportunity to develop direct sales in the large and constantly expanding food services sector in the UK.”

Source: FoodBev

comments closed

Related News

December 3, 2023

‘Hangover Beauty’ tipped to be top trend in 2024 – WGSN

Consumer Packaged Goods

A new wave of brands is emerging that promotes indulgence and rejects the notion of sacrifice. Low-maintenance “hangover” beauty products are designed to address the effects of late nights and partying without judgment or hassle, and even include cosmetics that are formulated in a way that means you can fall asleep in your makeup without feeling guilty.

December 3, 2023

Diageo transforming Captain Morgan and Smirnoff distribution with circular packaging strategy

Consumer Packaged Goods

The pilot will allow the company to scale circular packaging in about 18 markets over the next three years, an approach that jumps on the success of similar efforts in the company’s Indonesia ecoSPIRITS program, which launched in 2022 and is active in 38 bars.

December 3, 2023

Unilever CEO: We will stop ‘force fitting’ purpose to our brands

Consumer Packaged Goods

Unilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the concept is simply not relevant.

How can we help you?

We're easy to reach