Sector News

Global tea business Ekaterra appoints new CEO and chairperson

July 10, 2022
Food & Drink

Global tea business Ekaterra has announced the appointments of Nathalie Roos as CEO and Pierre Laubies as chair of the board.

The leadership changes follow the €4.5 billion sale of Ekaterra by Unilever to CVC Capital Partners Fund VIII, which was completed at the beginning of the month.

Roos is currently a non-executive director of Pret-a-Manger and Bel Group and succeeds John Davison as Ekaterra CEO. Meanwhile, Laubies brings 30 years of leadership experience, gained at companies including Mars and Campbell Soup Company.

Ekaterra has a portfolio of more than 30 brands, including Lipton, PG Tips, Pukka, T2 and Tazo, and generates annual revenue of approximately €2 billion.

Roos commented: “Tea holds an extraordinary role in societies around the world, steeped in tradition, culture and community spirit. It also has an incredible power to evolve and always be relevant to the times. Ekaterra’s future will embody these elements too, alongside ambitious plans to become a leader in sustainable tea production, in farming and distribution methods and also as a supporter of the communities in which we operate.”

Laubies added: “I am delighted that Nathalie has accepted the opportunity to become CEO of Ekaterra. She has precisely the right blend of skills for the role, with her strong commercial background, her ability to develop great teams and a passion for building consumer brands and delivering growth. Working alongside Nathalie, we have the opportunity to grow our world-leading tea business committed to reaching the highest sustainability goals.”

By Lauren Ford


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