Flow Alkaline Spring Water has announced the appointment of former Nestlé Waters head, Maurizio Patarnello, to the role of CEO.
Patarnello joins the Canadian water company after working over 27 years for Nestlé, spending a large majority of his career in the bottled water business. He served as CEO and chairman of Nestlé Waters from 2017 until the end of 2019, overlooking brands such as Nestlé Pure Life and Perrier.
The original founder and CEO of Flow, Nicholas Reichenbach, will take on the new active role as Flow executive chairman.
“Just weeks after we announced our intent to take Flow public, it is incredibly energising to have someone of Maurizio’s stature and expertise join the Flow family, and his leadership will help us accelerate our growth, hone our strategy and execution, and scale our business in North America,” said Reichenbach.
“His experience in the premium bottled water space and his business acumen will be invaluable as we build Flow together into a leading North American mineral spring water and beverage brand,” he added.
Incoming Flow CEO, Maurizio Patarnello, said: “Flow has tapped directly into the modern consumer’s desire for high quality sustainable water and functional beverage products and is poised to be a market leader in the space. Accelerating Flow’s growth will be our main goal in the coming years. I expect great things to come.”
Last year, Flow secured a seven-figure investment from Virgo Investment Group and $45 million in a Series D funding round.
By Emma Upshall
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