Sector News

Florette buys MyFresh Wigan

August 18, 2017
Food & Drink

French food processing co-op Agrial, which owns the Florette brand, has acquired the Wigan-based salad arm of MyFresh Prepared Produce in a bid to expand its presence in the convenience and food service sectors.

MyFresh Wigan, which produces prepared salads and salad vegetables, employs almost 300 people and was formerly owned by the William Jackson Food Group. It will continue to operate from its current location in Lancashire, with further plans by Florette to invest and develop the business.

MyFresh’s other site in Chicksands, Bedfordshire will remain part of the William Jackson Food Group, continuing to trade under the MyFresh name. For the time being, the Wigan site will trade as MyFresh Wigan but in the coming months it will adopt the Florette brand name.

William Jackson responded to the takeover in a press release, saying: “The sale to Agrial is a fantastic opportunity for the Wigan site. The new owners are experts in fresh produce with a long history of investing in and growing business in the sector. They are committed to the future of the business at the Wigan site and will invest to continue to grow the business.”

Doug Robertson, managing director of Florette UK & Ireland, commented: “The acquisition of MyFresh continues an exciting journey for Florette in the UK and Ireland.

“MyFresh is a successful business that complements our existing operations and will help us to grow in the convenience retail and food service markets – both of which are showing consistent levels of growth and allow us to meet consumers’ needs for healthy food options, whatever the channel.

“MyFresh shares similar business values to Florette and we are confident this new acquisition will be a great addition to the Florette portfolio.”

The acquisition follows Florette’s 2016 takeover of Axgro Foods, which manufactures a range of beetroot products.

Source: Fruitnet

Related News

February 28, 2021

Tetra Pak introduces certified recycled PE polymers for food contact applications

Food & Drink

Two Tetra Pak production sites in Europe are now certified to produce packaging with recycled polyethylene (rPE) polymers, according to the Roundtable on Sustainable Biomaterials (RSB) Chain of Custody mass balance attribution method.

February 28, 2021

Cargill names Brian Sikes as chief operating officer

Food & Drink

Cargill has appointed Brian Sikes as its chief operating officer (COO), a role in which he will also serve as a management director on the company’s board.

February 28, 2021

Heineken and Coca-Cola System realign Brazil distribution partnership

Food & Drink

Heineken has reached an agreement with The Coca-Cola Company and the Coca-Cola System in Brazil to redesign their long-standing distribution partnership in the country.

Send this to a friend