Functional foods have been steadily gaining traction as consumers start to see what they eat as a key ingredient in health and wellness. A survey by Kerry from earlier this year found that consumers are increasingly turning to food to help them manage their weight, mood, energy, and sleep.
Tastewise, a platform that uses artificial intelligence to predict future food trends, today released a report that provides insight into why certain functional foods are currently trending. Food manufacturers can use these insights to develop products that will appeal to what the company calls “wellness-obsessed consumers.”
“In order to remain innovative and stay ahead of the curve, it’s imperative that food brands understand why certain ingredients are trending by learning the deep, real motivations and functions consumers are compelled by,” Tastewise co-founder Alon Chen said in a press release. “Our platform and AI were designed specifically for food and beverage analyses and unveil rising human needs to predict the next big trend ahead of time.”
To predict these food trends, Tastewise analyzed social media interactions, restaurant menus, and home recipes posted online. They found that more than one-third (37%) of consumers are looking for functional benefits from food and beverages. This year, there was also a 23% increase in consumers specifically looking for wellness benefits.
Here are the top trending foods for the benefits consumers care most about.
Sleep
Asparagus
Moon milk
Golden milk
Weight loss
Maple syrup
Coconut water
Cranberries
Provolone
Wellness
Pea protein
Herbal tea
Smoothies
Clean eating
Energy
Wheatgrass
Sesame
Green tea
Peaches
Stress relief
Hemp oil
Ashwagandha
Lavender
Reishi
Focus
Moringa
Coffee
Olive oil
Brain health
Sweet potatoes
Dates
Ginger
Sauerkraut
Gut health
Leafy greens
Watermelon
Peppermint
In addition to associating trending ingredients with functional benefits, Tastewise provides “ingredient deep-dives” so that companies can understand what consumers are looking for from certain ingredients. CBD, for example, is being talked about extensively on social media as a supplement with a variety of functions, including pain management and sleep health.
By Krista Garver
Source: Food Industry Executive
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