The European Commission on Friday cleared France’s Danone to proceed with its $10.4 billion purchase of U.S. organic food producer WhiteWave, subject to it selling a business in Belgium.
Danone will sell a large part of its “growing-up milk” business in Belgium, as the Commission said only Nestle would have remained as a competitor in the country otherwise.
“The Commission had concerns that the merged entity would not have faced sufficient competitive pressure from the remaining player in this market,” the Commission, which enforces competition rules in the European Union, said in a statement.
The purchase of WhiteWave, Danone’s largest acquisition since 2007, will help it pursue affluent consumers by adding WhiteWave’s popular health food offerings such as Silk almond milk and Earthbound Farm organic salad.
By Robert-Jan Bartunek
Upon FoodBev Media’s return from Vitafoods 2022 – which took place from 10-12 May in Geneva, Switzerland – the team reflects on the event’s aim to bring together international nutraceutical suppliers and experts from across the globe.
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