Sector News

EU Commission clears Danone to buy WhiteWave subject to conditions

December 20, 2016
Food & Drink

The European Commission on Friday cleared France’s Danone to proceed with its $10.4 billion purchase of U.S. organic food producer WhiteWave, subject to it selling a business in Belgium.

Danone will sell a large part of its “growing-up milk” business in Belgium, as the Commission said only Nestle would have remained as a competitor in the country otherwise.

“The Commission had concerns that the merged entity would not have faced sufficient competitive pressure from the remaining player in this market,” the Commission, which enforces competition rules in the European Union, said in a statement.

The purchase of WhiteWave, Danone’s largest acquisition since 2007, will help it pursue affluent consumers by adding WhiteWave’s popular health food offerings such as Silk almond milk and Earthbound Farm organic salad.

By Robert-Jan Bartunek

Source: Reuters

comments closed

Related News

May 15, 2022

Blurred lines: Vitafoods Europe 2022 review

Food & Drink

Upon FoodBev Media’s return from Vitafoods 2022 – which took place from 10-12 May in Geneva, Switzerland – the team reflects on the event’s aim to bring together international nutraceutical suppliers and experts from across the globe.

May 15, 2022

Crunch time: Mondelēz to dump chewing gum to take bigger bite of chocolate and biscuits markets

Food & Drink

Following a strategic review last year, Mondelēz International is planning to sell its developed chewing gum business, which includes brands Trident and Dentyne. This is in addition to offloading its Halls cough drop brand, as the food giant focuses on generating 90% of revenue in its chocolates and biscuits businesses, including baked snacks.

May 15, 2022

Givaudan strengthens natural preservation portfolio with nitrite alternative for processed meat

Food & Drink

Givaudan has unveiled NaNino+, a patent-pending combination of plant-based ingredients and natural flavorings that can replace nitrite in processed meat. Designed with natural ingredients, it provides a lasting multi-sensorial food experience with a good taste, color and freshness.