DSM has invested $100 million into the launch of Hologram Sciences, a health tech company that aims to provide consumers with personalised nutrition solutions.
The newly-formed company seeks to disrupt the nutritional marketplace by creating brands that target various health conditions.
Hologram Sciences brands will offer consumer-facing personalised nutrition solutions that have been clinically proven to address a variety of health needs, including those related to immunity, the gut and brain.
Along with nutritional supplements and diagnostics, the company’s proprietary digital platform will provide consumers with access to registered dieticians.
Once validated in-market, the custom-formulated solutions will be available to DSM customers. Hologram will also work to incubate products with DSM customers and partners, based on the latest consumer insights.
The company will be led by Ian Brady, co-founder of US financial services firm SoFi.
“With a highly dynamic team combining expertise in tech, brand marketing, and the nutrition innovation and science power of DSM, we can reveal that our first solution will be a rapid immunity concept, addressing the current acute concern over the ongoing Covid-19 pandemic,” said Brady.
The start-up is backed by a $100 million investment by DSM, which has personalised nutrition as part of its core strategy.
Dimitri de Vreeze, co-CEO at DSM, said: “We’re thrilled to fund a powerful, data-driven platform that’s fused with DSM’s capabilities and product resources. With the help of key experts – including nutritionists, dietitians, scientists and advisors – Hologram Sciences will be taking personalised nutrition to a new level for consumers and DSM’s customers.”
By Emma Upshall
Coca-Cola is unveiling a fully plant-based PET (bPET) bottle prototype, excluding the cap and label. The beverage giant has produced a limited run of 900 bottles, confirming the prototypes are recyclable within existing recycling infrastructures, alongside PET from oil-based sources.
McDonald’s and Starbucks are committing an additional US$10 million to the NextGen Consortium, an initiative aiming to improve environmental sustainability standards in the foodservice industry. Founded by investment firm Closed Loop Partners, the Consortium is investigating methods of advancing the design, commercialization and recovery of packaging materials.
Hortifrut is purchasing Atlantic Blue for US$280 million. Atlantic Blue is a key player in the growing and marketing of berries in Europe and Northern Africa, based in Huelva, Spain. The transaction will allow Hortifrut to expand its growing area by about 20% and consolidate its position as the largest fresh blueberry platform in Europe and the UK.