The Coca-Cola Company has agreed to take full control of US sports drink brand BodyArmor, in a deal valued at $5.6 billion – according to the Wall Street Journal (WSJ).
The news follows last week’s announcement that the beverage giant was nearing completion of a deal to buy a controlling stake in BodyArmor. According to WSJ, which cites people that are familiar with the matter, the purchase values the drinks brand at approximately $8 billion.
Bodyarmor produces a range of sports drinks for the US market, which are made with coconut water and without artificial colours or flavours.
Coca-Cola, which already owns 30% of BodyArmor, first purchased a minority stake in the company back in 2018 and earlier this year announced its intentions to buy a controlling interest in the sports drink maker.
By News Desk
Cécile Béliot has assumed the role of Bel Group chief executive officer, following the decision to separate the roles of chairman and CEO. The separation of the functions will enable Bel Group to develop in three areas of healthy snacking. Meanwhile, the company’s former CEO, Antoine Fiévet, has had his mandate renewed as chairman of the board.
US Food and Drug Administration (FDA) Commissioner Dr. Robert Califf was grilled by lawmakers during a House Appropriations subcommittee hearing, where he was slammed over the agency’s handling of the escalating infant formula shortage.
Sweegen is ramping up its efforts to reduce sugar across F&B applications while simultaneously tapping into the benefits of using antioxidants and bitter blocking technology. Speaking to FoodIngredientsFirst, Casey McCormick, vice president of global innovation at Sweegen, says product developers can find a broad range of solutions in Sweegen’s nature-based sweetener systems as brands elevate better-for-you foods.