The Coca-Cola Company has agreed to take full control of US sports drink brand BodyArmor, in a deal valued at $5.6 billion – according to the Wall Street Journal (WSJ).
The news follows last week’s announcement that the beverage giant was nearing completion of a deal to buy a controlling stake in BodyArmor. According to WSJ, which cites people that are familiar with the matter, the purchase values the drinks brand at approximately $8 billion.
Bodyarmor produces a range of sports drinks for the US market, which are made with coconut water and without artificial colours or flavours.
Coca-Cola, which already owns 30% of BodyArmor, first purchased a minority stake in the company back in 2018 and earlier this year announced its intentions to buy a controlling interest in the sports drink maker.
By News Desk
Free-from is becoming much more mainstream, moving beyond food allergens and intolerances. While it’s still vital to innovate products for lactose intolerance, gluten allergies and so forth, the umbrella term of free-from has taken on many different meanings.
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